Empower Launches $1,000 Benefit for Associates’ Families Through Trump Accounts

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8:00 AM on Monday, February 2

The Associated Press

GREENWOOD VILLAGE, Colo.--(BUSINESS WIRE)--Feb 2, 2026--

Empower, a leading workplace solutions and wealth management provider, today announced a new benefit to help associates’ families take an early step toward long-term financial security. The company will provide a $1,000 benefit to match the Treasury Department’s contribution for every Empower associate whose children qualify for a deposit under the recently established Trump Accounts program.

Trump Accounts were created to encourage early participation in investing by providing eligible children with an initial account deposit, giving families a starting point for long-term savings and growth. Designed to introduce investing at an early age, the accounts reflect a broader effort to expand access to the financial system and promote lifelong financial engagement.

Empower’s new benefit builds on that foundation and aligns with the company’s long-standing focus on financial wellness, inclusion, and the value of compounding over time.

“Starting early matters,” said Edmund F. Murphy III, President and CEO of Empower. “When investing begins at an early age, time and compounding can be advantageous to every investor. This benefit helps families take that first step and reinforces the idea that investing should be accessible to everyone.”

Research consistently shows that even modest early investments can have a meaningful impact over decades. By supporting eligible families at the beginning of their children’s investing journey, Empower aims to help foster financial confidence and long-term thinking across generations.

“This is a benefit designed with real life in mind,” said Suzanne Sanchez, Chief Human Resources Officer at Empower. “By supporting associates’ families and encouraging early investing, we’re reinforcing our commitment to financial well-being — not just for today, but for the future.”

The program reflects Empower’s broader mission to help Americans build stronger financial futures through education, advice, and access to long-term savings and investment solutions.

“Becoming an investor early can shape how people think about money for a lifetime,” Murphy added. “We’re proud to support a benefit that helps make that possible.”

To qualify for the accounts, children must be born in the U.S. between Jan. 1, 2025, and Dec. 31, 2028, according to government rules. Empower will share additional details on eligibility, timing, and administration directly with associates.

About Empower

Recognized as a leader in retirement services and wealth management, 1 Empower administers over $2 trillion in assets 2 for more than 19.5 million individuals through the provision of workplace and individual retirement plans, advice, financial planning, and investments. Connect with us on empower.com, Facebook, X, LinkedIn, TikTok, and Instagram.

1 Pensions & Investments DC Recordkeeper Survey (2025). Ranking measured by total number of participants as of December 31, 2024.

2 As of September 30, 2025. Assets under administration (AUA) refers to the assets administered by Empower. AUA does not reflect the financial stability or strength of a company.

Empower refers to the products and services offered by Empower Annuity Insurance Company of America and its subsidiaries. “EMPOWER” and all associated logos and product names are trademarks of Empower Annuity Insurance Company of America.

The information contained herein is being provided for discussion purposes only and does not constitute an offer to sell, or a solicitation of an offer to buy or sell securities. All visuals are illustrative only.

Learn more:

To learn more about how we’re empowering plan sponsors and their participants to be more engaged in their retirement plans than ever before, call us at 800-719-9914.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260202041471/en/

CONTACT: Media contacts:

Stephen Gawlik [email protected]

Mandy Cassano [email protected]

KEYWORD: UNITED STATES NORTH AMERICA CANADA COLORADO

INDUSTRY KEYWORD: PROFESSIONAL SERVICES WHITE HOUSE/FEDERAL GOVERNMENT PUBLIC POLICY/GOVERNMENT HUMAN RESOURCES FINANCE CONSULTING PERSONAL FINANCE

SOURCE: Empower

PUB: 02/02/2026 08:00 AM/DISC: 02/02/2026 08:02 AM

http://www.businesswire.com/news/home/20260202041471/en