Roblox Releases Economic Impact Report, Highlighting Global Contribution and Creator Empowerment

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10:10 AM on Thursday, September 4

The Associated Press

SAN MATEO, Calif.--(BUSINESS WIRE)--Sep 4, 2025--

Roblox Corporation (NYSE: RBLX), an immersive gaming and creation platform, today announced the release of its annual U.S. Roblox Economic Impact Report, alongside Economic Impact Reports for the United Kingdom, Brazil, the Middle East, and Australia, showcasing the platform’s significant economic contributions worldwide. The reports underscore Roblox’s role in fostering a dynamic economic ecosystem for developers, creators, and businesses, enabling connection, play, and learning for people of all ages.

In the United States alone, Roblox has generated a substantial economic impact, contributing $445 million in GDP to the economy in 2024. From 2017 to 2024, Roblox’s total GDP impact on the U.S. economy reached $1.62 billion.

“At Roblox, we believe in creating avenues for people of all ages to connect, play, and learn,” said Nick Tornow, Senior Vice President of Engineering, Creator and Engine. “Our platform has become a vibrant economic ecosystem, empowering developers and creators to design and monetize immersive experiences. These reports clearly demonstrate the substantial economic impact we’ve made globally and our commitment to supporting a diverse community of creators.”

Roblox is dedicated to supporting a diverse community of creators by making content creation free and accessible to everyone. Whether creators are looking to gain technical expertise, explore a new hobby, or launch their own business, Roblox provides the tools and opportunities to help them succeed. The company continuously enhances its platform with new monetization features, including Price Optimization, Rewarded Video, Creator Rewards, and Regional Pricing, which launched earlier this year.

Key Highlights from the Economic Impact Report:

In the 12 months leading up to Q1 2025, creators have earned over $1 billion globally through Roblox’s Developer Exchange program, which includes over 29,000 developers.
44% of creators surveyed in the United States indicated they would not have made an interactive experience if not for Roblox.

These findings highlight Roblox’s commitment to fostering a thriving global community and providing unparalleled opportunities for creators to innovate and monetize their work.

About Roblox

Roblox is an immersive gaming and creation platform that offers people millions of ways to be together, inviting its community to explore, create, and share endless unique experiences. Roblox’s vision is to reimagine the way people come together—in a world that’s safe, civil, and optimistic. To achieve this vision, Roblox is building an innovative company that, together with the community, has the ability to strengthen the social fabric and support economic growth for people around the world. For more about Roblox, please visit corp.roblox.com.

Source: Roblox Corporation

View source version on businesswire.com:https://www.businesswire.com/news/home/20250904568045/en/

CONTACT: Roblox Communications

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: APPS/APPLICATIONS TECHNOLOGY ELECTRONIC GAMES ENTERTAINMENT ONLINE SOFTWARE FAMILY INTERNET CONSUMER CONSUMER ELECTRONICS

SOURCE: Roblox Corporation

PUB: 09/04/2025 10:10 AM/DISC: 09/04/2025 10:10 AM

http://www.businesswire.com/news/home/20250904568045/en