Zebra Showcases AI for the Frontline at Inaugural Frontline AI Summit and Annual ZONE Conference

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NASHVILLE, Tenn.--(BUSINESS WIRE)--Sep 15, 2025--

Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced the launch of its annual ZONE customer conference from Sept. 15-17 and the inaugural Frontline AI Summit on Sept. 18 in Nashville. These events will emphasize how AI-driven solutions are transforming frontline operations, improving productivity and enabling a smarter, more connected frontline workforce.

“At Zebra, we’ve been building intelligence into our solutions for decades,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. “With the advancement of AI, the critical question facing organizations isn’t if they should embrace AI; it’s how they can harness it. Our Frontline AI Summit is a pivotal moment to demonstrate how AI is already transforming the frontline. With millions of our devices already in the hands of frontline teams along with modern applications from Zebra Workcloud and our robust ecosystem of independent software vendors (ISVs) delivering value across a wide set of workflows, we’re empowering workers with smarter tools to redefine how work gets done.”

The Zebra Frontline AI Summit is an exclusive invitation-only event aimed at senior leaders who are focusing on the deployment of AI technologies in frontline operations. It will feature renowned AI thought leaders and Zebra executives who will share real-world use cases on how AI is already impacting some of the most critical workflows across industries. Attendees will gain actionable insights into how AI-powered tools—such as Zebra’s intelligent devices and software—are driving better decision-making, improving efficiency, and addressing labor challenges.

“It’s an exciting week as we kick off our ZONE event to explore the opportunities ahead for retailers and bankers followed by our inaugural Frontline AI Summit to discuss the power of AI across the integrated supply chain and healthcare,” said Matthew Guiste, Retail Industry Principal, Zebra Technologies. “According to our latest Global Shopper Study, 75% of retailers say they plan to increase their technology investments this year, so this is a critical time to review how the latest solutions are making frontline operations even more productive.”

At ZONE 2025, Zebra will feature keynote presentations and case studies from Zebra leaders, partners, and customers, showcasing how technology can optimize workflows such as inventory management, loss prevention, and task execution to showcase what’s possible in today’s Modern Store. Some of the solutions on display will include:

• Zebra Mobile Computing AI Suite provides a more efficient, simplified way for developers and ISVs to quickly get AI applications running successfully on mobile computers. Learn more.
• Zebra’s expanding Workcloud Software solutions suite including:
  • Workcloud Sync enables real-time collaboration and communication for the frontline.
  • Workcloud Shift, a modern scheduling app to improve employee connectivity and task management.
  • Workcloud Inventory Visibility Cycle Count which provides real-time inventory accuracy to prevent loss.
  • Workcloud Pricing & Allocation, which uses the power of AI to optimize pricing decisions for fashion and softline retailers. Learn more.
• TC22R Integrated Handheld RFID Reader empowers workers with an all-touch, all-in-one RFID device that’s easy to use, configure and manage for enhanced productivity over extended periods of time. Learn more.
• Designed for digital signage, kiosks and mobile workstations, the Android-based ZEC500 Enterprise Computer offers connectivity options for seamless integration with Zebra devices to boost productivity and simplify device management. Learn more.

KEY TAKEAWAYS

• Zebra Technologies is hosting its inaugural Frontline AI Summit on Sept. 18 following its ZONE customer conference on Sept. 15-17 in Nashville.
• The Frontline AI Summit is an exclusive invitation-only event for senior leaders to explore AI deployment in frontline operations across industries.
• At ZONE, participants will engage in peer networking and plenary discussions focused on elevating customer experiences and improving store and branch operations.

ABOUT ZEBRATECHNOLOGIES

Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.

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CONTACT: Media Contact:

Therese Van Ryne

Zebra Technologies

+1-847-370-2317

[email protected] Analyst Contact:

Kasia Fahmy

Zebra Technologies

+1-224-306-8654

[email protected]

KEYWORD: ILLINOIS TENNESSEE UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER RETAIL SUPPLY CHAIN MANAGEMENT TECHNOLOGY OTHER TECHNOLOGY RETAIL SOFTWARE ARTIFICIAL INTELLIGENCE NETWORKS INTERNET MOBILE/WIRELESS HARDWARE

SOURCE: Zebra Technologies Corporation

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PUB: 09/15/2025 08:00 AM/DISC: 09/15/2025 07:59 AM

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