Point B Opens Restaurant Technology Innovation Center to Help Multi-Unit Restaurants Assess Technology Options

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CHICAGO--(BUSINESS WIRE)--Jun 18, 2025--

Point B, a leading management consulting firm specializing in business transformation and technology services, today announced the grand opening of its Restaurant Technology Innovation Center in Chicago. The first facility of its kind, the Center aims to provide a practical resource for restaurant operators navigating the increasingly complex landscape of restaurant technology.

“Multi-unit restaurant operators have an overwhelming number of options to evaluate before investing in new technology,” said David Hanfland, chief executive officer, Point B. “To make these decisions easier, Point B’s Restaurant Technology Innovation Center provides a centralized hub showcasing the leading technology solutions so they can try them before implementation.”

The Center's fully integrated technology ecosystem allows operators to understand how different platforms work together to address specific operational needs and improve guest and employee experiences. It includes best-in-class commerce platforms, back-office systems, kitchen displays, kiosks, loyalty programs, tipping systems, digital menu/order confirmation boards, and AI woven throughout.

“This is more than just a lab—it’s a strategic ecosystem designed to help restaurants innovate with confidence,“ said Rich Faltot, senior client partner for the restaurant industry, Point B. “By simulating real-world scenarios using enterprise-grade technology, we’re giving brands the clarity and tools they need to drive performance, avoid missteps, and lead the industry forward.”

“It's amazing, it's something that I think the industry has needed,” said Jerry Philips, vice president of technology at Whataburger. “I love being able to see all the different types of technology, whether you're in your point of sale, your back office, your display systems, your kitchen management systems, your data analytics systems, all in one space.”

Based in Point B’s Chicago office, the Center allows customers to test and try modern technologies in a “live” environment using various restaurant concept data sets (Quick Service, Table Service, Fast Casual, etc.). In addition to product testing, the Center offers customized, expert-led workshops designed to help restaurant brands address specific operational and technology challenges.

As part of Point B’s comprehensive restaurant tech stack offering, the Center supports multi-unit restaurants looking to transform their technology to achieve the following outcomes:

• Improve average unit volumes
• Drive more digital transactions
• Simplify and standardize restaurant operations
• Set up brands to scale for growth
• Serve more guests
• Enhance guest experience
• Gain better insights and access to data
• Improve speed of service

Powering the Future of the Restaurant Industry

Point B's Restaurant Technology Innovation Center represents a bold step forward in the evolution of the restaurant industry. By creating a space where innovation thrives and ideas come to life, Point B empowers restaurants to redefine their operations, enhance guest experiences, and drive sustainable growth. The Center will transform how restaurants integrate technology and inspire a new era of culinary excellence and operational efficiency.

For more information, visit Point B online or contact Point B’s restaurant technology team at [email protected].

About Point B

Point B is a business innovation firm that takes the guesswork out of transformation. The company engineers customers’ futures by combining industry expertise and advanced technologies to help mid-market and enterprise organizations in North America reimagine their business and its processes to get ahead and stay ahead. Founded in 1995, Point B is based in Seattle with offices across the U.S.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250618457184/en/

CONTACT: Michelle Garrett

Garrett Public Relations

[email protected]

614-315-4037

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS

INDUSTRY KEYWORD: TECHNOLOGY CONSULTING PROFESSIONAL SERVICES BUSINESS SOFTWARE RESTAURANT/BAR INTERNET HARDWARE DATA MANAGEMENT RETAIL

SOURCE: Point B

Copyright Business Wire 2025.

PUB: 06/18/2025 09:05 AM/DISC: 06/18/2025 09:03 AM

http://www.businesswire.com/news/home/20250618457184/en