Informa Connect Academy and Humanising IT Form Strategic Partnership to Advance Global Digital Capability

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DUBAI, United Arab Emirates--(BUSINESS WIRE)--Sep 10, 2025--

Informa Connect Academy, a leading force in professional learning and training, today announced the launch of its groundbreaking Humanising IT™ programmes, designed to revolutionise IT Service Management by placing people at the heart of technology delivery.

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Informa Connect Academy and Humanising IT Form Strategic Partnership to Advance Global Digital Capability (Photo: AETOSWire)

Bridging the Gap Between Technology and Human Experience

The innovative Humanising IT™ programme introduces a transformative methodology that seamlessly blends human-centred design with traditional IT service management, creating a balanced approach that addresses both technical requirements and actual user needs simultaneously.

At the core of the methodology lies the innovative HIT Double Diamond Framework™ (HIT DDF™), which guides organisations through:

• Empathy-driven discovery of real user needs
• Context-aware analysis of service environments
• Iterative improvement of IT service delivery

Industry Leadership and Vision

“Humanising IT™ represents a paradigm shift in how organisations approach technology implementation,” said Shabnam Rawal, Managing Director of Informa Connect Middle East. “For too long, IT service management has focused primarily on technical aspects while overlooking the human experience. This programme empowers professionals to create technology solutions that truly serve people's needs rather than forcing people to adapt to technology.”

Rawal added, “We're thrilled to introduce this groundbreaking methodology that will transform how organisations deliver IT services. By placing people at the heart of technology, we're enabling businesses to achieve greater adoption, satisfaction, and ultimately, better returns on their technology investments.”

“This partnership with Informa Connect Academy marks an exciting new chapter in transforming IT Service Management,” said Katrina Macdermid and Mark Basham, of Humanising IT™. “It redefines the role of IT professionals, transforming them into strategic partners rather than mere cost centers. Together, we're breaking down barriers not just between businesses and IT departments, but within IT departments themselves.”

For more information about the programme, visit: informaconnect.com/academy/humanising-it

About Informa Connect Academy:

Informa Connect Academy is part of Informa, a global FTSE 100 business with a network of trusted brands in specialist markets and more than 11,000 colleagues working in over 30 countries. Informa Connect Academy leverages the expertise of Informa Connect to meet the needs of students and industry professionals. Their purpose is to connect customers to information and people, enabling them to know more and be more.

Source:AETOSWire

View source version on businesswire.com:https://www.businesswire.com/news/home/20250910652444/en/

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KEYWORD: IRELAND UNITED KINGDOM EUROPE UNITED ARAB EMIRATES MIDDLE EAST

INDUSTRY KEYWORD: EDUCATION DATA MANAGEMENT TECHNOLOGY OTHER TECHNOLOGY SOFTWARE TRAINING

SOURCE: Informa Connect Academy

Copyright Business Wire 2025.

PUB: 09/10/2025 05:16 AM/DISC: 09/10/2025 05:16 AM

http://www.businesswire.com/news/home/20250910652444/en