Joe Hand Promotions and Kiswe Partner to Launch New Streaming App for the Commercial Market Across North America

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PHILADELPHIA--(BUSINESS WIRE)--Sep 8, 2025--

Joe Hand Promotions, the nation’s leading distributor of live sports to commercial establishments, has partnered with Kiswe, an award-winning interactive streaming technology company, to launch the Joe Hand Promotions App —a new streaming platform built specifically for bars, restaurants and other commercial locations across North America.

The Joe Hand Promotions App is in the final phase of development and testing. It will debut Wednesday, Oct. 1, and provide venue operators who employ streaming with seamless access to the company’s premium live sports, with select content available immediately upon launch. By pairing Joe Hand Promotions’ unmatched distribution network with Kiswe’s proven streaming expertise, the app sets a new standard for how venues market and operationalize live sports, and how fans gather to experience them together.

Importantly, Joe Hand Promotions will continue to deliver its premium sports content across the platforms its customers prefer—including satellite via DIRECTV FOR BUSINESS, cable and streaming—ensuring operators can access events through the solution that works best for their business. The new app is an expansion of Joe Hand Promotions’ services, reinforcing its long-standing commitment to customer choice, service and convenience.

“This collaboration ensures optionality for our customers in the hospitality industry,” said Joe Hand Jr., President of Joe Hand Promotions. “We are the only company in the commercial space that can offer venue operators the very best live sports experience in a simple, scalable way. Together with Kiswe, along with our partners at DIRECTV and across cable platforms, we’re raising the bar for communal viewing.”

"We are thrilled to partner with Joe Hand Promotions to launch this groundbreaking commercial distribution service," said Glenn Booth, CEO of Kiswe. "This collaboration is a monumental step in our mission to bring every fan closer to the content they love, on every screen, and fundamentally transforms the commercial viewing experience for the digital age."

About Joe Hand Promotions

Joe Hand Promotions brings fan communities from mainstream sports and entertainment into the top corporate and independently owned bars and restaurants, theaters, casinos, and other commercial establishments to provide the best viewing experience outside of the arena. As the commercial content partner for some of the nation’s top sports media properties, Joe Hand Promotions is the leader in the out-of-home live sports and entertainment media distribution industry. For over 50 years, Joe Hand Promotions has seamlessly connected commercial establishments with live sports, which has successfully driven consumer traffic and increased revenues, time and time again. The Joe Hand Promotions team is more than the distributor. They are a trusted partner and advisor to content owners, distributors and exhibitors of the world’s premier sports content.

About Kiswe

Kiswe is an award-winning technology company that builds and powers D2C streaming platforms and events used by the biggest entertainment and sports brands. With best-in-class streaming technology and unique partnership business model, Kiswe helps content owners maximize their revenue and engage fans on every screen.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250908655319/en/

CONTACT: Media Contacts:

DeBlasio Communications for Joe Hand Promotions

Chris DeBlasio,[email protected]

Purpose Worldwide for Kiswe

Sydney Dennen,[email protected]

KEYWORD: UNITED STATES NORTH AMERICA PENNSYLVANIA

INDUSTRY KEYWORD: MEDIA ENTERTAINMENT SPORTS GENERAL SPORTS APPS/APPLICATIONS TECHNOLOGY GENERAL ENTERTAINMENT DIGITAL MARKETING MARKETING COMMUNICATIONS CONTENT MARKETING TELECOMMUNICATIONS

SOURCE: Joe Hand Promotions

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PUB: 09/08/2025 10:45 AM/DISC: 09/08/2025 10:44 AM

http://www.businesswire.com/news/home/20250908655319/en