HYROX Partners with Atmosphere TV to Stream All 2025 and 2026 HYROX Majors and Regional Championships

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AUSTIN, Texas--(BUSINESS WIRE)--Oct 3, 2025--

HYROX, the global fitness racing phenomenon, today announced a partnership with Atmosphere TV, the world’s leading streaming television platform for businesses, to stream all HYROX Majors and Regional Championships for the 2025 and 2026 seasons. The partnership will bring the high-octane world of HYROX into over 60,000 bars, restaurants, gyms, and retail venues worldwide.

This groundbreaking collaboration marks the first time HYROX events will be streamed at global scale outside of digital platforms, placing the sport directly in front of millions of fitness-minded consumers in real-world social environments.

"As HYROX is building out the professional sport, distributing our Elite 15 Majors through Atmosphere allows us to reach core and new audiences as well as servicing HYROX Training Clubs around the world with best in class Fitness Racing." - Moritz Furste, Co-Founder and CMO

Atmosphere TV, which reaches over 150 million viewers monthly, offers engaging, audio-optional television programming tailored for viewing outside of the living room. HYROX on Atmosphere will feature live coverage, event highlights, athlete features, and training content, delivering year-round exposure and building fan engagement like never before.

“HYROX is one of the fastest-growing sports communities in the world, showcasing incredible athletes pushing their physical limits in a uniquely accessible format,” said Blake Sabatinelli, CEO of Atmosphere TV. “Bringing these inspiring competitions to Atmosphere’s audience isn't just about entertainment. It's about introducing people everywhere to the passion, grit, and determination that define this sport.”

The 2025 HYROX season kicks off this October, with the first Atmosphere TV stream debuting live from the HYROX Hamburg, Germany Major. Participating businesses will have free access to the events throughout 2025 and 2026.

About HYROX

HYROX is the global fitness race that combines functional strength, high-intensity interval training, and endurance in a unique indoor competition format. With events in over 20 countries and tens of thousands of participants each year, HYROX is redefining the fitness landscape as a truly accessible sport for all levels.

Learn more: www.hyrox.com

About Atmosphere TV

Atmosphere TV is the leading streaming TV platform for businesses, delivering engaging, audio-optional content to over 60,000 venues globally. With customizable channels spanning sports, entertainment, lifestyle, and news, Atmosphere reaches more than 150 million viewers monthly in public spaces.

Learn more: www.atmosphere.tv

View source version on businesswire.com:https://www.businesswire.com/news/home/20251003346444/en/

CONTACT: Media Contacts:

HYROX PR Team

[email protected]

Atmosphere TV Media Inquiries

[email protected]

KEYWORD: TEXAS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: WOMEN RETAIL MEN TV AND RADIO INTERNET CONSUMER DEPARTMENT STORES TECHNOLOGY ENTERTAINMENT GENERAL SPORTS RESTAURANT/BAR PUBLIC RELATIONS/INVESTOR RELATIONS SPORTS MARKETING ONLINE ADVERTISING MOBILE ENTERTAINMENT COMMUNICATIONS

SOURCE: Atmosphere TV

Copyright Business Wire 2025.

PUB: 10/03/2025 02:34 PM/DISC: 10/03/2025 02:33 PM

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