Pipe Announces Vijay Vachani as Chief Revenue Officer

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SAN FRANCISCO--(BUSINESS WIRE)--Sep 24, 2025--

Pipe, a fintech company building an embedded financial operating system for small businesses, announced today that Vijay Vachani has joined the company’s executive team as Chief Revenue Officer. Vachani will be responsible for leading and scaling the global partnerships and merchant sales teams at Pipe.

“Vijay is a respected and visionary go-to-market leader who has deep experience building and scaling global businesses. He has a rare ability to see the full picture, connecting product insight and customer experience with market strategy and partner success,” said Luke Voiles, CEO at Pipe. “Pipe is taking flight globally and adding world-class partners. With Vijay on board I am confident we will reach even greater heights.”

Vachani comes to Pipe from four years at Square, most recently as the General Manager of Square International and Global Head of Partnerships. His time at Square focused on improving developer experience and expanding the Square ecosystem to maximize value for small businesses globally. He also spent seven years in different leadership roles at Adobe, focused on building out the Creative Cloud product globally and creating a thriving developer and partner ecosystem.

“Pipe’s model is transforming how small businesses access capital and how partners deliver financial products that strengthen their platforms,” said Vijay Vachani, Chief Revenue Officer at Pipe. “What excites me most though, is Pipe’s drive to innovate with empathy and solve real challenges for small businesses. With the power of AI, we can accelerate the value we deliver by helping businesses access insights and capital faster than ever before.”

Vachani joins Pipe at a time of strong momentum for the company. Earlier in September, the company announced a new integration with Uber to bring working capital to hundreds of thousands of restaurants who use Uber Eats. After launching its Pipe Capital product in early 2024, the company has seen strong product-market fit and has already expanded to the UK and Canada, and expects to launch new markets in late 2025 and 2026. It is seeing strong demand from small businesses for working capital through its platform, and expects revenue to grow by more than 5x in 2025.

About Pipe

Pipe makes customer-friendly capital and smart financial tools accessible to growing businesses inside the software they use every day. Pipe’s embedded solutions are built to scale and give business builders across industries the power to grow on their own terms. To learn more, visit www.pipe.com or follow us on X @pipe.

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES SMALL BUSINESS TECHNOLOGY SOFTWARE FINANCE FINTECH ARTIFICIAL INTELLIGENCE

SOURCE: Pipe

Copyright Business Wire 2025.

PUB: 09/24/2025 09:00 AM/DISC: 09/24/2025 08:59 AM

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