Smart AutoCare Names Christopher Murphy as President
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9:00 AM on Wednesday, February 11
The Associated Press
RICHARDSON, Texas--(BUSINESS WIRE)--Feb 11, 2026--
Smart AutoCare today announced the appointment of Christopher Murphy as President. In his new role, Mr. Murphy will focus on driving operational excellence, strengthening partner relationships, and delivering enhanced support and solutions that enable agents and dealers to succeed. He will report to Tom Reilly, Head of Global Consumer Solutions of Fortegra and Peter Masi, CEO of Smart AutoCare.
"We are pleased to welcome Christopher Murphy to the Smart AutoCare executive team," said Tom Reilly. "His extensive leadership experience and focus on operational discipline will be instrumental in helping us deliver even greater value and support to agents and dealers."
Peter Masi added, “Christopher's customer-centric approach aligns perfectly with our mission. He will play a key role in driving innovation and ensuring our partners have the tools and support they need to thrive."
Mr. Murphy has more than 20 years of executive leadership experience and a strong record of operational excellence across the automotive and technology sectors. He joins Smart AutoCare from OptionSoft Technologies, Inc., where he has served as President since 2019, leading strategic growth initiatives and advancing innovative, customer-focused automotive technology solutions.
About Smart AutoCare
Smart AutoCare is the brand name for the vehicle service contract operations and the warranty, F&I and reinsurance solutions of the subsidiaries of Fortegra Warranty Holdings, LLC, a Fortegra company. Smart AutoCare's best-in-class customer service, professional adjudication, comprehensive product offering, and proprietary technology solutions make it one of the most respected F&I brands. Fortegra® is the registered service mark of The Fortegra Group, Inc. Learn more at www.smartautocare.com.
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CONTACT: Katie Butler
[email protected] Wilhite
VP of Marketing
480-233-7095
KEYWORD: TEXAS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: PROFESSIONAL SERVICES AUTOMOTIVE OTHER AUTOMOTIVE GENERAL AUTOMOTIVE INSURANCE FINANCE FLEET MANAGEMENT
SOURCE: Smart AutoCare
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PUB: 02/11/2026 09:00 AM/DISC: 02/11/2026 09:03 AM
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