Tonal Introduces A Reimagined Pilates Experience - Powered by Personalized Resistance and Guided by Renowned Coach, Kristin McGee

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SAN FRANCISCO--(BUSINESS WIRE)--Oct 14, 2025--

Tonal, the pioneer of the world’s smartest strength training system, today announces its first-ever reformer-inspired Pilates experience, led by celebrated trainer Kristin McGee. While the brand has previously offered mat-style Pilates classes, this launch marks the first time members can experience personalized, reformer-like resistance powered by Tonal’s patented digital weight technology. Pilates is one of the fastest growing workouts in the United States - yet many still find it intimidating and hard to access. With this launch, Tonal is positioning itself as the most versatile all-in-one fitness platform that lets you experience the benefits of Pilates and resistance training from the comfort of your home, on your schedule.

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Tonal Introduces A Reimagined Pilates Experience - Powered by Personalized Resistance and Guided by Renowned Coach, Kristin McGee

Starting next month, members with a Tonal 2 or Tonal 1 can feel the impact of the new reformer-like Pilates moves and simultaneously challenge their strength with 10 built-in levels of resistance that automatically micro-adjust as you get stronger. The experience is unlocked by new made for TonalPilates Loops –offered at $100 as a standalone accessory–to support a growing library of Pilates workouts and full body movements.

“This is the next chapter in rethinking what’s possible with smart strength training,” said Darren MacDonald, CEO of Tonal. “By combining Pilates with adaptive resistance, we’re giving members a completely new way to train–one that’s deeply effective, highly personalized, and only possible with Tonal’s technology and seamless experience. It’s another step in building the most advanced and versatile training platform in the world.”

Unlocking Progress With Pilates on Tonal

• Personalized Digital Resistance: Powered by Tonal’s patented digital weight technology, experience Pilates workouts with 10 levels of resistance that emulate the feeling of springs on a reformer. Each move is personalized to challenge your body, and Tonal automatically micro-adjusts resistance to keep you progressing.
• Expert Guidance: Step-by-step workouts guided by Kristin McGee, one of the most recognized Pilates instructors in the world.
• More Variety, All in One System: From strength to cardio, yoga, and now Pilates, Tonal delivers the most versatile all-in-one training platform in one sleek, space-saving home system.
• Deepening Mobility: Gentle on joints while deepening core strength, mobility, and balance – beneficial to support and level up members’ strength routines and everyday life.
• Premium Pilates Loops: Made exclusively for Tonal in partnership with Reformer Loops ™, with a versatile double-loop design, water-resistant neoprene and recycled materials for ultimate comfort, grip, and sustainability.

“Pilates has always been a tool to help ground me and build core stability, but reformer Pilates can be intimidating and it can be difficult to find a class–with availability–that works with your schedule,” said Kristin McGee, Tonal Guest Coach. “With Tonal’s versatile offerings and personalized workout options, it’s the natural evolution for my journey and for others looking to start or deepen their Pilates practice with tailored resistance and guided moves that build strength and stability on their own schedule.”

To celebrate this announcement, Tonal is airing a new advertising campaign titled “ Progress Beats Perfection,” created by award-winning independent agency Flower Shop and starring McGee. Filmed in raw, infrared documentary style by director Leigh Powis and ProdCo, the audience follows McGee through candid, vulnerable moments—her inner dialogue and professional journey illustrating that every rep, wobble, and next step matters more than chasing impossible ideals.

This announcement arrives in the midst of Tonal’s ten year anniversary, marking a decade of driving the industry forward with leading-edge fitness innovation and technology. Following the announcement of Tonal 2, the company continued to upgrade its advanced training system with new features like Daily Lift, an update powered by Tonal Intelligence that delivers a hyper-personalized workout every day to help members stay consistent, challenged, and on track, and Audio Coaching Cues to help members dial-in their form while staying engaged.

The new Tonal Pilates loops will be available for pre-order starting October 14, 2025, with the experience rolling out to all Tonal devices beginning November 17, 2025. Customers can visit tonal.com to learn more, explore Tonal 2’s features, book a demo, or pre-order the new Pilates Loops today.

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About Tonal

Tonal is the pioneer of intelligent strength training, combining the power of a full gym and the expertise of a personal trainer in one sleek, wall-mounted system. Leveraging the largest strength training data in the world, patented digital weight technology, adaptive AI, and real-time data, Tonal intuitively adjusts to each member’s needs, maximizing every rep, tracking progress, and removing guesswork from training. With 10 years of experience and over 80 patents across hardware, software, and personalized coaching, Tonal offers a comprehensive fitness experience that includes strength training, Pilates, cardio, yoga, HIIT, and mobility. Since its founding in 2015, Tonal has helped more than 300,000 members lift over 274 billion pounds while building strength and confidence at home. Headquartered in San Francisco, Tonal continues to lead with science-backed innovation, empowering people to live healthier, longer lives. For more information, or to explore the latest features on Tonal 2, visit tonal.com and follow Tonal on Instagram, TikTok, Facebook, and YouTube.

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KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

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SOURCE: Tonal

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PUB: 10/14/2025 09:00 AM/DISC: 10/14/2025 09:03 AM

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