The Knot Worldwide Launches The Wedding Industry's First App Within ChatGPT

Audio By Carbonatix

NEW YORK--(BUSINESS WIRE)--Feb 3, 2026--

The Knot Worldwide, a leading all-in-one wedding tech platform, announced today the launch of its new app within ChatGPT - the first within the wedding industry. The integration combines The Knot’s trusted wedding planning and vendor discovery with OpenAI’s search technology, making the wedding planning process faster and easier. With 36% of couples actively using AI tools for wedding planning - nearly double the rate seen at the beginning of January 2025 - The Knot’s app within ChatGPT aims to meet couples where they are.

The integration leverages The Knot’s leading vendor marketplace and more than 14.6 million trusted reviews to help couples move from open-ended ideation to confident decision making. Couples now have a new avenue as they begin their wedding planning journey, transforming early-stage questions on ChatGPT into personalized, actionable recommendations that bring their vision to life. The Knot’s nearly 200,000 U.S. vendors will also now be available to couples within the app, creating another opportunity for wedding professionals to gain new business.

The Knot ChatGPT App Features:

• Personalized vendor recommendations across 24 categories, leveraging key planning details such as location, guest count, budget considerations, and more to match each couple’s unique needs;

• Visual-first vendor discovery, bringing immersive imagery and detailed content into a traditionally text-led AI experience to help couples evaluate vendors with greater confidence;

• AI-generated vendor review summaries to help couples quickly assess fit and credibility;

• Smart ranking of results, reducing option fatigue and decision overload;

• Seamless handoff to TheKnot.com, allowing couples to continue planning, saving. and contacting vendors.

“Innovation is at the core of everything we do at The Knot,” said John James, Chief Technology Officer, The Knot Worldwide. “Wedding planning is complex, it’s emotional, and it can feel overwhelming. With this new integration, we are making it easier for couples to get started by meeting them where they are and providing them with the confidence they need to plan for one of life’s most meaningful moments.”

The new integration compliments The Knot Worldwide's broader AI-powered planning ecosystem. Couples can expect continued innovation from The Knot throughout the year, as the company remains committed to shaping the future of AI-powered wedding planning – helping couples plan more personal, meaningful weddings faster and with greater confidence.

To begin planning with The Knot on ChatGPT, users can first download the ChatGPT app for free on iOS or connect via desktop at www.chatgpt.com. You can access The Knot app on ChatGPT by clicking our direct app link or by searching for The Knot within the ChatGPT app directory. Click The Knot app and select Connect. Once connected, click Start Chat and in your new chat, begin by typing @The Knot followed by your question.

About The Knot Worldwide
Across North America, Europe, Latin America, and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provides best-in-class products, services, and content to take celebration planning from inspiration to action. Through its wedding brands, including The Knot, WeddingWire, Bodas.net, Hitched.co.uk, Mariages.net, Matrimonio.com, and others, the company offers an extensive database of hundreds of thousands of wedding professionals to assist couples in organizing the happiest day of their lives. We have a brand for every kind of celebration—from booking a birthday party, to planning a wedding, to preparing to become a parent, and every moment in between.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260202639400/en/

CONTACT: Media

Autumn Communications,[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: FASHION RETAIL APPS/APPLICATIONS TECHNOLOGY BRIDAL SOFTWARE ARTIFICIAL INTELLIGENCE

SOURCE: The Knot Worldwide

Copyright Business Wire 2026.

PUB: 02/03/2026 09:11 AM/DISC: 02/03/2026 09:11 AM

http://www.businesswire.com/news/home/20260202639400/en