Orange Logic Unveils Newest Slate of Innovative Features Led by Media Bridge, a Breakthrough Hybrid Storage Solution

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IRVINE, Calif.--(BUSINESS WIRE)--Nov 18, 2025--

Orange Logic today announced a new wave of innovation across its Orange Logic platform, led by the release of Media Bridge, a breakthrough hybrid storage solution. Media Bridge redefines enterprise Digital Asset Management (DAM) by seamlessly connecting customer-controlled on-premise or NAS storage with enterprise governance, eliminating the need for lengthy cloud migrations and accelerating adoption for media-heavy teams.

“Media Bridge extends the power of the DAM to where the content already lives,” said Brad Pearson, SVP of Product at Orange Logic. “This gives creative teams the ability to search, review, and collaborate on assets anywhere in the world through the same cloud-based workflows–while IT retains full control over storage, compliance, and performance. It’s the fastest path to value for organizations that demand both flexibility and governance.”

With Media Bridge, enterprises gain instant access to existing files, apply metadata, permissions, and versioning without duplication, and support both cloud and on-prem environments in a single hybrid architecture. This empowers industries such as media & entertainment, government, and healthcare research to meet strict data residency requirements, minimize egress fees, and streamline workflows involving massive 4K/8K video or large datasets.

By delivering enterprise-grade governance on top of hybrid connectivity, Orange Logic positions itself as a leading alternative to other Media Asset Management (MAM) providers, offering unmatched control, flexibility, and scalability.

Expanded Innovation Across the Platform

• Alongside Media Bridge, Orange Logic is expanding its platform with new capabilities that support the full content lifecycle, from creation to distribution. These enhancements strengthen how enterprises manage brand consistency, automate creative work, and connect the DAM to the tools teams rely on every day.
• Site Builder
  Site Builder introduces a new way for organizations to share assets and brand direction at scale. Teams can build dynamic, multi-page microsites directly inside Orange Logic, transforming the DAM into a central hub for guidelines, launches, partner enablement, and internal collaboration. Because sites pull content from the DAM, updates occur in real-time, enabling global teams to stay aligned without managing separate CMS systems or duplicating assets.
• AI Agent Studio updates
  Orange Logic’s Agent Studio allows teams to select from prebuilt AI agents or create their own agents trained on their brand guidelines, workflows, and terminology. It brings structured automation into the DAM, allowing creative, marketing, and operational teams to move work forward without adding manual steps.
  
  The latest updates deepen that capability. Knowledge lookups and task-specific variables provide agents with more context, enabling them to handle detailed requests with greater accuracy. New Agent Teams enable multiple agents to collaborate on multi-step workflows, reducing the need for back-and-forth communication between departments. Chat-ready agents and an AI usage dashboard provide transparency, enabling enterprises to understand how AI supports content production, compliance reviews, and day-to-day operations.
• Expanded integrations
  Orange Logic continues to deepen its ecosystem with integrations that bring generative and analytical tools directly into the DAM. New connections with Adobe Firefly, Leonardo AI, Figma Buzz, and Comcast-powered video search allow teams to design, analyze, and create without breaking their workflow. These integrations help enterprises reduce context switching, move work forward more quickly, and ensure that every asset remains connected to a single system of record. All integrations can be added through Orange Logic’s Integrations Marketplace directly in the DAM.

Availability

To learn more or schedule a demo, visit https://www.orangelogic.com.

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Kaila Gorey,[email protected]

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: DATA MANAGEMENT TECHNOLOGY AUDIO/VIDEO SOFTWARE NETWORKS ARTIFICIAL INTELLIGENCE INTERNET

SOURCE: Orange Logic

Copyright Business Wire 2025.

PUB: 11/18/2025 09:00 AM/DISC: 11/18/2025 08:59 AM

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