Margy Can Now Model Multiple Futures: APCO Unveils Strategic Foresight Capability For Cross-Industry Decision Leadership

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9:00 AM on Wednesday, November 19

The Associated Press

WASHINGTON--(BUSINESS WIRE)--Nov 19, 2025--

APCO today launched advanced strategic foresight as a core capability within Margy, its adaptive intelligence platform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251119522079/en/

Margy can now provide continuous, adaptive strategic foresight that combines rigorous scenario modeling, proprietary data synthesis and board-level advisory partnership—moving organizations from reactive planning to proactive future-building. This enhancement enables boards and C-Suite leaders across all industries to explore, model and stress-test strategies against multiple plausible futures spanning five to 15 years ahead.

“Today’s AI models and AI tools do remarkable work as rearview mirrors—great for recapping the past—modeling what’s next, but Margy’s Strategic Foresight skill is designed to stretch that horizon—spotting early signals and weaving together emerging trends to prepare organizations for the shifts still over the horizon,” said Imad Lahad, APCO's global chair for AI & Intelligence. “For boards, it’s about building resilience not just for tomorrow, but for the next five, 10 or 15 years—so every decision is future-ready, not just future-aware. This isn't prediction—it's preparing for multiple plausible futures with clarity and confidence.”

Margy provides:

Continuous Futures Intelligence: Unlike annual foresight exercises that become outdated upon publication, Margy provides adaptive futures modelling, across three to five, five to 10 and 10 to 15-year horizons. As new signals emerge—regulatory shifts, technology breakthroughs, supply chain disruptions—Margy dynamically updates scenarios, showing how changes ripple across strategies and markets.
Cross-Domain Signal Detection: Margy monitors vast data streams across sectors, identifying converging forces that create unexpected disruptions. This cross-domain synthesis surfaces scenarios at the intersection of industries, technologies and geographies. She’s continuously ingesting legislative proceedings, patent registrations, academic research, regulatory filings and stakeholder sentiment across 100+ jurisdictions. This enables identification of weak signals before they become obvious trends.
Human + AI Partnership: Every output is paired with APCO's global advisors and futurists who bring contextual judgment and cultural nuance, addressing automated tools' fundamental limitation: lack of human wisdom to translate scenarios into strategic action.

Unlike self-serve platforms and dashboards, Margy's strategic foresight is delivered as "Insight as a Service"—a strategic partnership with deep customization on ISO-certified, enterprise-grade infrastructure ensuring board-level conversations remain confidential.

About APCO

APCO is a global advisory and advocacy firm helping leading corporations, foundations and governments navigate a complex world. An independent and majority women-owned company, APCO brings diverse people and ideas together and works beyond traditional boundaries, building the un/common ground upon which progress is made.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251119522079/en/

CONTACT: For more information, please contact:Imad Lahad

Global Chair, AI & Intelligence

[email protected] MacDonald

Margy Foresight Manager

[email protected] Koo

Director of External & Internal Relations

[email protected]

+1.202.839.1469

KEYWORD: DISTRICT OF COLUMBIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: CONSULTING DATA MANAGEMENT PROFESSIONAL SERVICES TECHNOLOGY ARTIFICIAL INTELLIGENCE

SOURCE: APCO