Polymarket Opens New Channels for Fan Engagement as the Exclusive Prediction Market Partner to the Golden Globes®

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NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Jan 9, 2026--

Polymarket, the world’s largest prediction market, today announced a first-of-its-kind partnership with the Golden Globes®, becoming the exclusive prediction market partner of the annual awards show. The collaboration will bring real-time, market-driven insights across the Golden Globes live events and a broad digital and editorial ecosystem touching fans' greatest passion points across entertainment, fashion and pop culture.

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As part of the partnership, Polymarket will provide integrated branding and real-time market insights designed to enhance audience engagement at the official 2026 Golden Globes viewing party.

“The Golden Globes have long been a place where audiences debate and predict what will happen next,” said Shayne Coplan, Founder and CEO of Polymarket. “Polymarket reflects those expectations through markets spanning entertainment and culture, and this partnership brings that perspective directly into one of awards season’s biggest moments. By pairing cultural debate with market-based probabilities, we’re giving fans a new, more interactive way to follow the show as it unfolds.”

"Our partnership with Polymarket unlocks a groundbreaking new frontier, redefining how audiences engage with and connect to the content they love," said Craig Perreault, President, Penske Media Corporation. "Deepening the connection between fans and their favorite films, shows, and actors strengthens the entertainment industry and highlights the award-winning content celebrated at the Golden Globes."

The 83rd Annual Golden Globes will air on Sunday, January 11, 2026 (8:00-11:00 PM, live ET/5:00-8:00 PM, live PT) on the CBS Television Network, and stream on Paramount+ in the U.S. The Golden Globes®, “Hollywood’s Party of the Year®,” is the largest awards show in the world to celebrate the best of film, television, and now podcasting. Polymarket insights will be featured across the broader Golden Globes ecosystem.

About Polymarket

Polymarket is the world's largest prediction market. On Polymarket, traders predict the outcome of future events and win when they are right. As traders react to breaking news in real-time, market prices are the best gauge of the likelihood of events occurring. Institutions, individuals, and the media rely on these forecasts to report the news and better understand the future. Across politics, current events, pop culture, and more, billions of dollars of predictions have been made so far on Polymarket.

About Golden Globes®

As a premier entertainment awards show since 1944, the annual Golden Globes has honored achievements in both television and film. Over the last three decades, the Golden Globes has enabled donations of more than $55 million to entertainment-related charities including scholarship programs, film restoration projects and humanitarian efforts. This funding has also supported diverse programs in partnership with advocacy groups aimed at promoting greater access in Hollywood for underserved communities. Dick Clark Productions is the owner and producer of the Golden Globes. For more information on the Golden Globes, please visit GoldenGlobes.com and follow us on X, Instagram, Facebook, Threads and TikTok.

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CONTACT: Media ContactsPolymarket:

[email protected] Globes:

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KEYWORD: CALIFORNIA NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: MEDIA ENTERTAINMENT FILM & MOTION PICTURES SOCIAL MEDIA PROFESSIONAL SERVICES EVENTS/CONCERTS GENERAL ENTERTAINMENT OTHER COMMUNICATIONS DIGITAL MARKETING DATA ANALYTICS TV AND RADIO PUBLIC RELATIONS/INVESTOR RELATIONS COMMUNICATIONS

SOURCE: Polymarket

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PUB: 01/09/2026 11:00 AM/DISC: 01/09/2026 11:02 AM

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