Wiland™ Launches TravelSignals™ to Transform Travel Marketing with Predictive Consumer Intelligence

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NIWOT, Colo.--(BUSINESS WIRE)--Feb 25, 2026--

Wiland™, Inc., a leading provider of predictive marketing intelligence, today announced the launch of TravelSignals™, a new solution designed to help travel and hospitality brands accelerate customer acquisition, strengthen loyalty, and maximize lifetime value through advanced predictive analytics.

Built on real-world consumer spending transactions, TravelSignals delivers actionable insights into how travelers book, spend, upgrade, and engage across airlines, hotels, cruise lines, vacation rentals, and ancillary travel services. Unlike traditional intent data or browsing signals, TravelSignals leverages confirmed purchase behavior to help marketers move beyond guesswork and toward precision.

Travel marketers face mounting pressure to optimize budgets, personalize offers, and compete in an increasingly fragmented landscape. TravelSignals provides brand-level and category-level predictive scoring that identifies travelers most likely to book, upgrade, defect, or respond to targeted offers—allowing brands to prioritize marketing investments with confidence.

“Travel brands don’t need more data—they need clearer signals about what customers are most likely to do next,” said Mike Gingell, CEO of Wiland. “TravelSignals transforms real-world transaction and behavioral data into forward-looking predictive intelligence. It enables travel marketers to focus on the travelers who matter most, personalize engagement at scale, and drive measurable revenue growth.”

What TravelSignals™ Delivers

TravelSignals provides:

• Predictive purchase propensity across travel categories
• Brand loyalty and competitive switching insights
• Lifetime value modeling
• Upgrade and ancillary purchase indicators
• Persona-driven traveler segmentation
• Actionable audiences for activation across leading digital platforms

By integrating seamlessly with Wiland’s broader predictive modeling and audience activation capabilities, TravelSignals helps brands translate insights into measurable performance outcomes across acquisition, retention, and growth initiatives.

From identifying high-value leisure travelers and business road warriors to uncovering emerging segments with strong upgrade potential, TravelSignals equips travel marketers with the intelligence needed to compete smarter in a dynamic marketplace.

With the launch of TravelSignals, Wiland continues to expand its industry-specific predictive solutions portfolio—bringing precision, scalability, and actionable intelligence to brands navigating complex consumer ecosystems.

For more information about TravelSignals and how Wiland supports travel brands, visit https://wiland.com/data/travel-signals/ or talk to us.

About Wiland, Inc.

Wiland, Inc. is a data science company that helps brands and nonprofits find, keep, and grow their best customers. Powered by advanced predictive analytics and machine learning, our solutions transform extensive consumer spending and intent signals into precise audiences and actionable insights. The result is smarter marketing that drives profitable acquisition, stronger retention, and greater customer lifetime value across every channel. With a foundation of ethical data practices and privacy-first innovation, Wiland delivers the intelligence organizations need to achieve measurable outcomes with confidence.

Learn more at www.wiland.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20260225597342/en/

CONTACT: Media Contact:

Katherine McGraw

Senior Director of Marketing

Wiland

[email protected]

303.638.8625

KEYWORD: COLORADO UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SEARCH ENGINE MARKETING DATA MANAGEMENT TECHNOLOGY MARKETING ADVERTISING COMMUNICATIONS TRANSPORTATION LODGING PROFESSIONAL SERVICES TRAVEL ARTIFICIAL INTELLIGENCE VACATION CRUISE DIGITAL MARKETING DATA ANALYTICS

SOURCE: Wiland, Inc.

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PUB: 02/25/2026 10:29 AM/DISC: 02/25/2026 10:29 AM

http://www.businesswire.com/news/home/20260225597342/en