SocialNext Acquires Marketing News Canada, Expanding Its National Marketing Platform

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MONTREAL--(BUSINESS WIRE)--Oct 29, 2025--

SocialNext, Canada’s leading marketing conference series and professional community, has acquired Marketing News Canada (MNC), a national platform for industry news, podcasts, and storytelling. The acquisition unites two brands with a shared goal: connecting and celebrating Canada’s marketing community from coast to coast to coast.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029347755/en/

Neil Patel, co-founder of NP Digital and one of the world’s leading digital marketing experts, delivers a keynote address to a packed audience at SocialWest 2025 in Calgary, Alberta. Photo by Neil Zeller, courtesy of SocialNext.

Marketing News Canada will continue producing its podcast and editorial content, now supported by SocialNext’s growing event network, media partnerships, and national membership platform.

“Selling Marketing News Canada to Mike Morrison at SocialNext was an easy decision,” said Darian Kovacs, Partner, Jelly Digital Marketing & PR. “Mike has a reputation for keeping things authentically Canadian and amplifying voices that often go unheard in traditional marketing media.”

“We’re excited to partner on Marketing News Canada in Halifax,” said Geoffrey Blanc, General Manager of Cyberimpact. “MNC has powered the SocialEast event and helped amplify the voices and innovations shaping our industry. These gatherings help us share expertise on the evolving world of email marketing — and combined with MNC, they’re even more impactful.”

Together, SocialNext and MNC will reach thousands of marketers each month through podcasts, newsletters, events, and social channels. The partnership strengthens storytelling, expands sponsor visibility, and deepens community engagement nationwide.

“Marketing News Canada has always stood for connection and conversation,” said Mike Morrison, President of SocialNext. “Bringing MNC into the SocialNext family links learning, storytelling, and community in a way that feels genuinely Canadian.”

The announcement comes as SocialNext prepares for its most ambitious year yet, including its first bilingual conference in Montreal and the expansion of the SocialNext Marketing Alliance (SNMA) — a membership network designed to foster collaboration and career growth year-round.

Upcoming SocialNext Events

• SocialPacific (Vancouver) – October 30, 2025 (Sold out with 550 marketers attending)
• SocialNext: Nonprofit & Public Sector (Ottawa) – January 28th and 29, 2026
• SocialNext: Toronto 2026 – April 9, 2026
• NEW: SocialNext: Montreal Fully Bilingual – June 11, 2026
• SocialWest 10th Anniversary (Calgary) – May 28–29, 2026
• SocialEast (Halifax) – October 29–30, 2026

About SocialNext

SocialNext is Canada’s premier marketing event and media organization, bringing together over 3,000 marketing professionals each year through conferences, media, and community initiatives. The SocialNext ecosystem includes the SocialNext Marketing Alliance (SNMA), original media programming, and one of the most trusted sponsorship platforms in Canadian marketing. www.SocialNextEvents.ca

About Marketing News Canada

Founded in 2016, Marketing News Canada is a national media brand covering the people, trends, and innovations shaping Canadian marketing through its podcast, newsletter, and digital platforms.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251029347755/en/

CONTACT: Media

Mike Morrison

President, SocialNext

[email protected]

403-470-5489

KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: DIGITAL MARKETING PUBLISHING MEDIA MARKETING OTHER EDUCATION ADVERTISING COMMUNICATIONS EDUCATION

SOURCE: SocialNext

Copyright Business Wire 2025.

PUB: 10/29/2025 12:00 PM/DISC: 10/29/2025 12:00 PM

http://www.businesswire.com/news/home/20251029347755/en