Matter Named AOR for HighByte to Amplify the Company’s Leadership in Industrial Software Innovation

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BOSTON--(BUSINESS WIRE)--Jun 24, 2025--

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for HighByte to elevate the brand’s executive visibility and strengthen its position as a leader in Industrial DataOps. HighByte is an industrial software company addressing the data architecture and integration challenges faced by global manufacturers as they digitally transform.

Along with elevating executive visibility, Matter is driving a robust, customized PR program focused on deepening HighByte’s overall brand awareness in a competitive market. The program includes a comprehensive media relations strategy, thought leadership, executive social media support, and more. Early wins include strong coverage in key industry outlets like Machine Design, Database Trends & Applications, Supply & Demand Chain Executive, Automation.com, and local visibility in publications such as MaineBiz, highlighting company growth and culture.

"It was important that we choose an agency that truly understands our business, complex industry, and the evolving media landscape. We needed an agency that could strategically promote HighByte’s mission with creativity and intention,” said Torey Penrod-Cambra, Co-Founder and Chief Communications Officer at HighByte. "Matter has quickly proven to be a dynamic partner and a seamless extension of our team, acting as a valuable sounding board while driving impactful media results. We're excited to keep building momentum together."

Founded in 2018, HighByte works with cutting-edge industrial companies to help manufacturers contextualize their data for Industry 4.0 use cases. Its no-code platform enables operations teams to easily model, transform, and prepare data for cloud analysis—bridging the gap between OT and IT. With a unique ability to tackle challenges like fragmented systems, missing data context, and misalignment between departments, HighByte is modernizing industrial data infrastructure across sectors including consumer goods, electronics, pharmaceuticals, life sciences, food and beverage, and energy.

“HighByte is leading the charge in helping manufacturers embrace Industry 4.0, by transforming how industrial data is contextualized for today’s most complex business challenges,” said Mandy Mladenoff, President at Matter. “Having partnered with the HighByte executive team at prior companies, we’re excited to continue our long-standing collaboration and support the company’s growing footprint in the industrial software space. We look forward to amplifying HighByte’s voice as they redefine what’s possible with industrial data.”

To learn more about Matter’s B2B technology work and expertise, visit our B2B Tech PR page.

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit https://www.matternow.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250624030875/en/

CONTACT: Matter

Greg Amaral

[email protected]

www.matternow.com

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: TECHNOLOGY PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATIONS MEDIA SOFTWARE SOCIAL MEDIA DATA MANAGEMENT

SOURCE: Matter Communications

Copyright Business Wire 2025.

PUB: 06/24/2025 08:38 AM/DISC: 06/24/2025 08:37 AM

http://www.businesswire.com/news/home/20250624030875/en