D’Amelio Family’s Be Happy Snacks Now Available at Costco Business Centers Nationwide

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LOS ANGELES--(BUSINESS WIRE)--Oct 14, 2025--

Be Happy Snacks, the better-for-you popcorn brand founded by the D’Amelio family and powered by SNAX-Sational Brands, is now officially available nationwide at Costco Business Centers. The launch marks the brand’s entry into wholesale and foodservice distribution, expanding Be Happy Snacks’ reach across the country.

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Be Happy Snacks Flavored Popcorn, Birthday Cake, 1.5 oz, 18 ct

Launched exclusively at Walmart in October 2023, Be Happy Snacks quickly became one of the most buzzed-about new snack brands in the country, with flavors including Sweet & Salty, Cotton Candy, Birthday Cake, and White Cheddar. Now, Be Happy’s Birthday Cake Flavored Popcorn (1.5-oz bags, 18-count cases) is available for $17.09 at Costco Business Centers nationwide—an ideal format for multipacks, pantries, and on-the-go snacking. Pricing may vary depending on location.

“Bringing Be Happy Snacks to Costco Business Centers nationwide is an exciting next step in our journey,” the D’Amelio family said. “We’re so proud to see the brand growing and reaching more people who just want to snack happy. Expanding into Costco Business Centers is a major milestone for Be Happy Snacks, and we’re incredibly proud to partner with SNAX-Sational Brands to bring our popcorn to wholesale and foodservice customers nationwide. This is a key step in building a brand that lasts.”

SNAX-Sational Brands, the snack powerhouse behind Cookie Pop, Candy Pop, and Cereal Pop, serves as Be Happy’s exclusive licensing partner, driving innovation and large-scale retail distribution.

"We are pleased to have Be Happy Snacks, our influencer-branded RTE popcorn offering, available in all Costco Business Centers, providing great value for their business members," said Mike Hagan, CEO of SNAX-Sational Brands.

With strong momentum across national retailers and now a nationwide wholesale presence, Be Happy Snacks continues to accelerate its mission of delivering joyful, flavorful popcorn that fits into every lifestyle.

For more information visit www.behappysnacks.com.

About Be Happy Snacks:

Be Happy Snacks, founded by the D’Amelio family, is a better-for-you snack brand designed to spark joy, flavor, and togetherness in every bite. Born from their love of creativity and passion for bringing people together, Be Happy Snacks delivers fun, flavor-blasted options made with high-quality ingredients to satisfy cravings while fitting into any lifestyle. The brand is available nationwide at Walmart, Albertsons banners, and now at Costco Business Centers.

About SNAX-Sational Brands:

SNAX-Sational Brands Group is a leader in the sweet and savory snack industry, with its premier brands Cookie Pop, Candy Pop, and PB&J POP, inspired by Smucker’s® Grape and Strawberry Jelly and JIF® Peanut Butter. Made 100% in the U.S., SNAX-Sational products are low in sodium and only 150 calories per serving. With flavors like Cookie Pop OREO®, Candy Pop M&M’s Minis®, and Grape PB&J Pop, the brand continues to innovate and delight snack lovers everywhere.

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: WOMEN DEPARTMENT STORES SUPERMARKET MEN CONVENIENCE STORE FAMILY FOOD/BEVERAGE CONSUMER RETAIL

SOURCE: Be Happy Snacks

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PUB: 10/14/2025 09:00 AM/DISC: 10/14/2025 09:02 AM

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