Charmin ‘Bares’ It All This Dating Season After Uncovering 76% of Americans Consider Premium Toilet Paper a Green Flag

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CINCINNATI--(BUSINESS WIRE)--Jan 30, 2025--

Charmin knows that when it comes to dating, first impressions matter – even in the bathroom. Ahead of Valentine’s Day, Charmin Ultra Soft Smooth Tear is helping Prevent the Dump and keep relationships rolling.

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Brittany Cartwright for Charmin (Photo: Courtesy of Zane Productions)

According to a recent survey 1, 1 in 5 people know someone who dumped a date/love interest because of low quality toilet paper (TP). Your space says as much about you as your dating profile which is why stocking it with superior toilet paper shows you have thought through every aspect, and nothing says superior like Charmin Ultra Soft Smooth Tear. It’s the little things that keep a relationship rolling, like a smoother, cleaner tear for a better bathroom experience for your date.

“After uncovering that quality toilet paper can be a dating dealbreaker with nearly 60% of Americans judging a love interest based on the toilet paper they use, we knew we had an opportunity to help out,” said Rob Reinerman, Charmin Vice President, Procter & Gamble. “We want to offer everyone a more enjoyable go and are excited about the role Charmin Ultra Soft Smooth Tear can play!”

The study also revealed:

• Those surveyed are nearly twice as likely to continue dating someone with premium vs flimsy TP. 1
• 1 in 5 admitted to snooping through a date/love interest’s bathroom cabinets. And over half (58%) believe that you can tell a lot about a person based on what’s in their bathroom. 1
• 57% are judgmental of a date/love interest based on the cleanliness of their bathroom and the toilet paper they use. 1

Nearly half (41%) consider flimsy toilet paper to be one their biggest bathroom “icks”. 1 To show people just how important first impressions are while dating, Charmin recruited reality star Brittany Cartwright to share some of her biggest green flags as she navigates her own dating journey.

“There’s a lot I look for in a date, and believe it or not, superior toilet paper, like Charmin, is a major green flag, showing me that even the smallest details have been considered.”

Charmin is also coupling up with popular IRL dating brand Thursday, to show singles nationwide how superior toilet paper can impact more than your backside through in-person dating events in both New York City on 2/6 and Chicago on 2/13. Visit events.getthursday.com for details on how to attend.

Charmin Ultra Soft Smooth Tear is available in stores nationwide. Learn more about how you can #PreventTheDump at Charmin.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

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1 According to recent survey by YouGov for Charmin

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SOURCE: Procter & Gamble

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PUB: 01/30/2025 09:00 AM/DISC: 01/30/2025 09:00 AM

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