Brazilian Professionals Announces Partnership with SalonCentric to Distribute Brazilian Blowout Products Nationwide

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MALIBU, Calif.--(BUSINESS WIRE)--Jan 13, 2025--

Brazilian Professionals, the exclusive distributor of Brazilian Blowout professional hair treatments and products, is excited to announce its partnership with SalonCentric. Starting February 1 st, 2025, Brazilian Blowout’s innovative product line will be available to salon professionals at SalonCentric locations across the United States and online.

This partnership marks an exciting opportunity to bring Brazilian Blowout's cutting-edge services, including the NEW Brazilian Blowout FREE, the industry’s first patent pending smoothing treatment—formulated without formaldehyde—to SalonCentric’s extensive network of salon professionals. In addition, these licensed stylists will have access to a comprehensive range of professional hair treatments and aftercare products, designed to deliver exceptional results for all hair types and textures.

“Partnering with SalonCentric is an incredible opportunity to align with an industry leader that shares our commitment to the success of salon professionals with best-in-class brands and services,” said Stacey Kilfoy, Sr. VP of Marketing Brazilian Professionals. “We are thrilled to introduce Brazilian Blowout FREE and a comprehensive portfolio to SalonCentric customers, enhancing their ability to give every client the hair of a lifetime and achieve financial goals.”

“We are thrilled to have Brazilian Blowout partner with SalonCentric,” said LeAnn Bobitt, SVP of Brand Strategy & Development. “This incredible brand – lauded by stylists, celebrities, and influencers worldwide – will provide SalonCentric stylists with their innovative, effective Brazilian Blowout FREE-formulated without formaldehyde. We welcome Brazilian Blowout to the SalonCentric brand catalog and are excited to see where this partnership will take us.”

SalonCentric, known for its dedication to providing high-quality products, education, and unmatched customer experience to salon professionals, will now include Brazilian Blowout in its curated selection of industry-leading brands. This collaboration underscores both companies’ shared mission to elevate the salon industry through innovation, education, and professional-grade solutions.

For more information about Brazilian Blowout products and their availability through SalonCentric, visit saloncentric.com.

About Brazilian Professionals

Brazilian Professionals is a leader in the beauty industry, specializing in award winning professional in-salon hair treatments and aftercare. Known for Brazilian Blowout, the #1 smoothing treatment asked for by name, the company continues to set new standards for category innovations, performance, stylist support and client satisfaction in the salon and between appointments.

About SalonCentric

SalonCentric, headquartered in St. Petersburg, Fla., is the premier national distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008, SalonCentric has 400 sales consultants, more than 650 SalonCentric and SalonCentric Franchise stores, and more than 180 StateǀRDA stores. SalonCentric’s vision is to inspire the Beauty Community to make the world more colorful. Brands distributed by SalonCentric include: AIIR, Alterna, Amika, Artistic, Ashtae, Brazilian Blowout, Colortrak, Concept, BaByliss, Bioelements, Bio Ionic, Biolage, BosleyMD, Briogeo, Design Essentials, Design.ME, Dermalogica, Framar, ghd, Grande, Hempz, IGK, Joico, K18, Kenra Professional, Keratin Complex, L’ANZA, L’Oréal Professionnel, Marcella Ellis, Maria Nila Matrix, Mizani, Moroccanoil, Olaplex, Pravana, Product Club, Prolific, Pulp Riot, Pureology, R+Co, Redken 5 th Avenue NYC, Sexy Hair, Surface, UNITE, Verb and many other fine brands. For more information, visit www.saloncentric.com.

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CONTACT: Stacey Kilfoy

1-877-779-7706

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: WOMEN FASHION CONSUMER RETAIL SPECIALTY

SOURCE: Brazilian Professionals

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PUB: 01/13/2025 05:40 PM/DISC: 01/13/2025 05:39 PM

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