Australian marketing communications agency, SOCIETY, expands to the U.S.

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CHICAGO--(BUSINESS WIRE)--Aug 27, 2024--

SOCIETY, an independent female-founded, owned and led marketing communications agency, has officially expanded into the U.S.

Founded by Dena Vassallo in 2017 in Australia, SOCIETY delivers marketing and communications solutions for brands and organizations making a positive impact in the communities where we all live, work, and play.

A multi-award-winning agency, SOCIETY Australia has offices in Adelaide and Sydney and works with a variety of clients in multiple categories including Woolworths and Unilever Australia & New Zealand.

Vassallo commented the launch of SOCIETY in the U.S. comes at a time when brands are looking for more authentic connections with consumers, despite a depleting attention economy.

"When I started SOCIETY, I envisioned an agency that would put people—our communities, our society—back at the heart of everything we do. SOCIETY U.S. is here to expand on our successful Australian model and award-winning teams while keeping our 'work hard, be kind' mantra alive.

"Clients choose us because we're built for business impact regardless of budgets and because we deeply understand the markets we serve. SOCIETY has proven we can bridge the gap between brand and community to spark more meaningful brand connections."

SOCIETY U.S. is based in Chicago and led by Katie Rosholt, an expert brand builder with more than 20 years of global agency and brand experience, including VP of Global Marketing at Vital Proteins and SVP of Marketing at Pvolve.

"Starting a purpose-driven marketing agency that is led by women fills a critical gap in the U.S. market. With a robust mix of in-house experience along with the hustle of agency, our team is well-positioned to deliver for our clients because we understand their needs from day one," Rosholt said.

“Having had the privilege of working with Dena previously in the U.S. and now as partners in expanding SOCIETY into the U.S. market, I can attest to her exceptional leadership and enduring impact.”

Rosholt and Vassallo’s relationship spans nearly 20 years. The duo met working together at Edelman, Chicago in 2006.

“Chicago is the perfect location to begin our U.S. expansion, as it feels like coming home. I’m proud to have Katie leading our U.S. team and excited to see her years of brand and agency experience deliver a different way of thinking from traditional agencies,” Vassallo continues.

Supporting the U.S. team is Will Lehnertz, a communications and brand storytelling expert, with a career that spans several high-profile organizations, including Qantas, Woolworths Group, and most recently, Netflix, where he focused on film & series publicity for Australia and New Zealand. Prior to that, Lehnertz worked in Los Angeles at The Ellen DeGeneres Show across the branded entertainment and new business team.

The team is rounded out by Minnie Arnold whose background spans across marketing, communications and operational roles at legacy entertainment companies and digital media startups such as: Filmhub, Kittch, Bliss Point Media, and NBCUniversal.

SOCIETY U.S. currently works with U.S.-based brands who share a values-alignment across many industries and sectors including, a global financial tech company, CPG, food and beverage, and maritime trade industry. SOCIETY U.S. has established a solid foundation with a strong growth trajectory projected for the back half of 2024.

For more information or to work with SOCIETY, please contact [email protected] or visit https://www.societymarcom.com/usa.

About SOCIETY

SOCIETY is an independent female-founded, owned and led marketing communications agency founded in 2017 by Dena Vassallo. A mid-size agency with employees across Australia, SOCIETY has won more than 34 awards, including PRWeek Asia’s 2023 Best Places To Work.

SOCIETY U.S. is headquartered in Chicago and led by Katie Rosholt. We are champions for those that are positively shaping the societies in which we all live, work and play. We are an earned-first agency with integration as our forte. We craft communication solutions that thrive and seize attention across all channels.

We communicate to spark curiosity, earn attention, and build brand love. It all starts with the SOCIETY SPARK. It fuels relevance and ignites connections.

Follow us at @societymarcom #FindYourSpark

View source version on businesswire.com:https://www.businesswire.com/news/home/20240827910167/en/

CONTACT: MEDIA:

Minnie Arnold

M: 651.239.5349

[email protected]

KEYWORD: AUSTRALIA/OCEANIA AUSTRALIA UNITED STATES NORTH AMERICA ILLINOIS

INDUSTRY KEYWORD: SOCIAL MEDIA OTHER COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATIONS FOOD/BEVERAGE RETAIL

SOURCE: SOCIETY

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PUB: 08/27/2024 11:02 AM/DISC: 08/27/2024 11:03 AM

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