WhistlePig Invites Fans Beyond the Vault Door with Big, Bold Hospitality in a Transformed Kentucky Bank Building

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LOUISVILLE, Ky.--(BUSINESS WIRE)--Dec 5, 2025--

WhistlePig Whiskey, leader of the Rye Revolution and pioneer of well aged whiskeys, is transforming the original 1911 Louisville security bank into The WhistlePig Vault, an immersive destination to shake and stir up the traditional Bourbon Country experience. WhistlePig invites fans beyond the Vault door into a world-class destination featuring historic bank architecture, hidden design details, hands-on customization of collectible bottles, rare whiskey tastings inside the original bank Vault, and more.

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WhistlePig’s first Kentucky brand home invites fans to open the Vault door and step into a one-of-a-kind immersive whiskey experience, with unique offerings and WhistlePig’s full brand portfolio.

WhistlePig isn’t in Louisville to blend in. Its new home at 403 East Market Street showcases WhistlePig’s unique collection of Rye, Bourbon and Single Malt whiskeys with an experience that’s equal parts rare access, whole hog hospitality and irreverent spirit. Conveniently located between Whiskey Row and NuLu, The WhistlePig Vault is crashing Louisville’s Bourbon District with its appropriately named new home in the historic, restored security bank. The Vault’s pre-prohibition location, combined with WhistlePig’s award-winning offers, marks the perfect spot for collectors, curious travelers and the local Louisville community to access and experience the WhistlePig collection directly for the first time beyond WhistlePig’s Farm & Distillery in rural Vermont.

“WhistlePig was founded 880 miles from the Bourbon heartland, but the early seeds were planted here in Kentucky. The Vault pays homage to our founding Distiller, Dave Pickerell, who got his start in the Bluegrass State before going off the grid to start the Rye Revolution in Vermont,” said WhistlePig CEO Charles Gibb. “Returning to Kentucky with The Vault is a full-circle moment for us. To truly push the boundaries of American whiskey making, WhistlePig had to build a place apart and craft new and unique whiskeys with zero generations of family tradition. We’ve made our own rules and are proud to share that with Bourbon Country friends and connoisseurs.”

The WhistlePig Vault’s opening comes after WhistlePig literally turned whiskey making on its head with the introduction of WhistlePig 10 Snout-to-Tail Bourbon in January 2025 – the Kentucky partner to its flagship WhistlePig 10 Small Batch Rye. Building on that momentum, WhistlePig is planting its flag in Louisville with a first-of-its-kind space that offers in-depth product customization, experiential drinks, and hands-on exploration. The Vault showcases the full brand portfolio with distinct experiences showcasing each of WhistlePig’s signature offerings:

• Marquee cocktail service in the Bank Lobby Bar, complete with “The Flying Pig,” a signature serve crafted with WhistlePig 10 Snout-to-Tail Bourbon and delivered in a pneumatic ATM tube that signals guests are stepping into a rule-breaking whiskey world.
• Private and shared hosted tastings in the Mezzanine Blending Room, tiered for whiskey explorers, connoisseurs and collectors seeking elevated, hands-on experiences. Visitors will be able to craft their own blend of WhistlePig Old World Rye – Aged 12 Years.
• The Whiskey Exchange retail experience, where visitors can dip, seal and stamp the hind of their WhistlePig 10 PiggyBank Rye Limited Edition bottles – a playful nod to WhistlePig’s irreverent craftsmanship.
• The restored 1911 bank Vault, once home to safety deposit boxes for precious metals, gems and documents, now transformed into a showcase of WhistlePig’s rarest and most collectible bottles, including a full collection of The Boss Hog.

In celebration of Repeal Day, The Vault is now open to the public. Learn more about the experience and plan your visit at whistlepigthevault.com. You can also check out WhistlePig Whiskey on Facebook, X and Instagram.

About WhistlePig Whiskey
Located off the grid on a 500-acre Vermont farm, WhistlePig Whiskey is crafted by a new generation of whiskey distillers and blenders driven to reinvent and unlock the flavor of Rye whiskey. Through their rebellious pursuit of experimenting and pushing boundaries in the industry, WhistlePig has become the leading independent craft whiskey brand for innovation. WhistlePig is committed to becoming the best whiskey on and for the planet, starting with its locally sourced ingredients and sustainable supply chain and distilling process. For more information, head to whistlepigwhiskey.com.

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KEYWORD: KENTUCKY UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: FOOD/BEVERAGE OTHER RETAIL WINE & SPIRITS RETAIL SPECIALTY

SOURCE: WhistlePig Whiskey

Copyright Business Wire 2025.

PUB: 12/05/2025 09:00 AM/DISC: 12/05/2025 09:01 AM

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