TheOther Introduces Master’s Blend: A New Ceremonial-Grade Matcha to Redefine Your Daily Ritual

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MIAMI--(BUSINESS WIRE)--Dec 5, 2025--

TheOther, a premium matcha brand sourcing ceremonial-grade, first harvest matcha from Uji, Japan, today announced its flagship Master’s Blend is now available at TheOther.com.Master’s Blend retails for $42.99 for 25 grams (12 servings) and $84.99 for 80 grams (40 servings), offering a smooth, umami-forward matcha blend that boasts a superior amino acid profile, rich in L-theanine and a balanced flavor profile to help you through the day.

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“At TheOther, our mission is to redefine a daily ritual while introducing a high-quality product to the American consumer,” said Michael Lillelund, Co-Founder and President of TheOther. “Matcha has long been celebrated for its clarity, focus, and wellness benefits. With Master’s Blend, we’re launching a product that delivers exceptional taste, and an everyday ritual that feels luxurious, without sacrificing on integrity or transparency or craftsmanship.”

INTRODUCING MASTER’S BLEND
Created in partnership with a fifth generation master tea blender from Uji, the Master’s Blend brings together first-harvest leaves selected for their vibrant color, rich amino acid profile, and natural balance of umami and sweetness with exceptionally low bitterness.

“During our visits to Uji, we set out to create a matcha blend that truly meets people where they are whether they’re just beginning their matcha journey or have been committed to the craft for years,” said Harish Koneru, Co-Founder and CEO of TheOther. “Our goal was to develop a blend rich in umami, expertly balanced, and endlessly enjoyable, so that as your appreciation for matcha evolves, it continues to meet your needs.”

TheOther was built on a simple philosophy: no cutting corners, ever. The brand reflects a fusion of Japanese heritage and Scandinavian-inspired simplicity, expressed through clean design, refined sourcing, and a modern approach to wellness. The Master’s Blend represents the pinnacle of this sourcing, offering a smooth, full-bodied ceremonial matcha designed for both traditional preparation and contemporary drinking rituals, while​​ reflecting the brand’s commitment to craftsmanship.​​

​Guided by a tone of cool, quiet confidence and minimalist clarity, TheOther speaks to a discerning audience of health-conscious professionals, creatives, and design-minded individuals who value craftsmanship, mental clarity, and intentional living. The brand’s visual language and product design reflect a fusion of Japanese craftsmanship and Scandinavian-inspired simplicity, emphasizing mindful details and a holistic, sunrise-to-sunset lifestyle.​

A FOUNDING TEAM LIKE NO OTHER
Behind the brand is an intergenerational leadership duo shaping the future of lifestyle-driven wellness. Headquartered in Miami with team members also based in Dubai and Italy, TheOther is building an international presence that blends fashion, wellness, and lifestyle. The brand is developing one of Miami’s only matcha-first flagship cafés in early 2026, designed as a calm, design-forward space where consumers can experience TheOther’s matcha through contemporary menu creations developed in close collaboration with esteemed Japanese chefs.​

Michael Lillelund is a tastemaker at the intersection of fashion, luxury and wellness. From co-founding 42°RAW, one of Europe’s first plant-based café concepts, to investing early in 818 Tequila, now one of America’s fastest-growing spirits, Michael has a track record of spotting cultural shifts before they happen. As a US partner at Shamballa Jewels and founder of Shamballa Eyewear, he helped position the house as a global name in luxury, while building lasting relationships with icons like Jay-Z, Cavalli, the Kardashians and Valentino. Named a World Economic Forum Global Shaper at just 26, Michael continues to bring a bold, culture-driven vision to every venture he touches.

Harish Koneru leads his family office, where he oversees strategic investments and real estate development with a forward-thinking, global approach. Earlier in his career, he worked with the Techstars Space Accelerator in partnership with Jet Propulsion Laboratory where he supported ten startups in refining their financial projections and fundraising strategies. His family office later acquired Renoon, a pioneering sustainable fashion tech company. There, Harish retooled the product to strengthen its scalability and drive innovation. Shortly after this he began development on a 500+ home real estate project in Texas. His track record demonstrates an ability to turn vision into execution.

ABOUT THEOTHER
TheOther is a premium matcha brand offering ceremonial-grade first harvest matcha, sourced directly from Uji, Japan. With a mission to bring a new, no-nonsense approach to matcha, TheOther blends deep Japanese tea tradition with modern sensibilities, delivering matcha “like no other” through e-commerce and soon at its Miami flagship cafe. TheOther is now available online at TheOther.com, with a Miami café opening in early 2026.

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KEYWORD: FLORIDA UNITED STATES NORTH AMERICA

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SOURCE: TheOther

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PUB: 12/05/2025 09:00 AM/DISC: 12/05/2025 09:01 AM

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