Tap On a Weightless, Instant Blur with COVERGIRL’s NEW Skin Tint

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NEW YORK--(BUSINESS WIRE)--May 27, 2025--

Get ready to experience a weightless skin tint that offers the most skin-like matte finish, and more. COVERGIRL is thrilled to launch NEW Clean Fresh Blurring Skin Tint, the latest addition to the Clean Fresh portfolio. More than a skin tint, it blurs and protects with SPF 30 in a weightless, skin-loving formula. Light, buildable coverage with a soft-matte finish blurs the appearance of pores. Infused with 2% Niacinamide to smooth, Licorice Root Extract to soften, brighten and fade the appearance of post-acne marks and Bamboo Extract to absorb excess oil and control shine. Formulated with Broad Spectrum SPF 30 Mineral Sunscreen to protect against UVA/UVB rays. Designed for all skin types, including oily and acne-prone skin, Clean Fresh Blurring Skin Tint is more comfortable than traditional matte formulas* (based on consumer study of 71 women after one week of use).

“At COVERGIRL, we believe every product should be easy to use, packed with benefits and feel as good as it looks. We saw an opportunity to introduce a matte finish to Clean Fresh, but with a twist, a comfortable matte formula that is extremely comfortable to wear and hydrates skin, blurs the look of pores and is packed with skin benefits and SPF. It’s the ultimate multitasker!” – Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at COTY.

Like all COVERGIRL products, COVERGIRL’s Clean Fresh Blurring Skin Tint is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains.

Clean Fresh Blurring Skin Tint is available everywhere COVERGIRL is sold, in the makeup aisle.

ABOUT COVERGIRL
COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are in compliance with Cruelty-Free International criteria, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.

ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250527612159/en/

CONTACT: For more information, please contact:

Genesis Bazo, MMC

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: FASHION COSMETICS ADVERTISING RETAIL COMMUNICATIONS

SOURCE: COVERGIRL

Copyright Business Wire 2025.

PUB: 05/27/2025 11:00 AM/DISC: 05/27/2025 10:58 AM

http://www.businesswire.com/news/home/20250527612159/en