Suger Surges 17x to Process Over $6 Billion in Cloud Marketplace Transactions

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SAN FRANCISCO--(BUSINESS WIRE)--Sep 16, 2025--

Suger, the API-first platform helping high-growth software companies transact on cloud marketplaces, announced today it processed over $6 billion in transactions on cloud marketplaces to date, reflecting a 17x increase from the prior year.

This milestone highlights the accelerating shift of enterprise software sales into cloud marketplaces, growing 36% annually and projected to surpass $100 billion by 2028. Enterprises are consolidating spend, streamlining procurement, and aligning with cloud budgets—driving bigger deals, faster cycles, and lower payment risk.

“Cloud GTM has become a primary channel for enterprise software sales, and Suger delivers the automation and intelligence companies need to accelerate growth in this new era,” said Jon Yoo, Co-Founder and CEO of Suger.

Investing in the Cloud Ecosystem

Suger now supports five major marketplaces—AWS, Microsoft Azure, Google Cloud, Snowflake, and Alibaba—along with more than 24 core system integrations to help software companies scale revenue and streamline operations.

The company is investing heavily in the cloud ecosystem by advancing integrations to match the pace of marketplace innovation and building stronger partnerships to drive co-sell success and shape the future of hyperscaler communities.

Product Momentum

Over the past year, Suger’s team grew threefold to 52 employees, rolling out a wave of enterprise-grade capabilities to meet rising demand, including:

• Marketplace & Integrations: Expanded to Snowflake and Alibaba marketplaces, and added new integrations including Databricks, Stripe, NetSuite, Okta, and OneLogin.
• Automation & AI: Launched a no-code workflow builder, plus AI-powered descriptions, field mapping, and data enrichment.
• CRM & Analytics: Enhanced Salesforce and HubSpot integrations, expanded reporting, and improved data portability.

Setting Cloud GTM Standards

Recognized as a leading Cloud GTM platform, Suger is known for its fast setup, ease of use, quality support, and enterprise-grade capabilities. Over 250 software companies—including Intel, Snowflake, Notion, Airtable, Webflow, Glean, ContentSquare, and Fivetran—rely on Suger to accelerate revenue, streamline co-sell, and unify operations across their sales, operations, and finance teams.

About Suger

Headquartered in San Francisco, Suger is the modern Cloud Go-to-Market (Cloud GTM) platform. Backed by Threshold Ventures, Intel Capital, Craft Ventures, and Y Combinator, Suger enables software companies to list, transact, and co-sell across AWS, Microsoft Azure, Google Cloud, Snowflake, and Alibaba. Learn more at https://www.suger.io.

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: SOFTWARE ONLINE RETAIL INTERNET PAYMENTS ELECTRONIC COMMERCE APPS/APPLICATIONS TECHNOLOGY DIGITAL CASH MANAGEMENT/DIGITAL ASSETS DIGITAL MARKETING RETAIL MARKETING COMMUNICATIONS

SOURCE: Suger

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PUB: 09/16/2025 11:00 AM/DISC: 09/16/2025 11:00 AM

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