Premier Travel Media Brand LOST iN Expands Advisory Board With Puck Co-Founder, Travel Industry Strategist, and Media CEO After Significant First Year Growth

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LOS ANGELES--(BUSINESS WIRE)--Sep 8, 2025--

LOST iN, the fast-growing media company redefining travel culture, today announced the appointment of three new board advisors: Max Tcheyan, Co-Founder and former Chief Strategy Officer of Puck; Paul Cohen, Co-Founder of leading international travel consultancy ieLimited; and David Wurth, Founder & CEO of PLYR Technologies and C Suite Media. These appointments reflect LOST iN’s continued momentum and vision to expand beyond its legacy print-first model into a diversified travel brand at the intersection of media, culture, and commerce.

The appointments mark a pivotal moment for LOST iN, which has transformed in the past year from a print-first publisher into a diversified travel and lifestyle company operating at the intersection of media, culture, and commerce. Each advisor will provide strategic guidance as LOST iN accelerates its growth across premium print guidebooks, short-form video and influencer content, live events, brand partnerships, and more. Their combined expertise in media, global tourism, and brand-building will help LOST iN tap into the growing demand among younger generations for authentic, experience-driven ways to explore the world.

“These appointments reflect the ambition we have to scale the business and further establish LOST iN as the go-to brand for travel lifestyle and culture,” said Jonathan Skogmo, CEO of LOST iN. “Max, Paul, and David bring invaluable expertise in building media businesses, shaping global travel narratives, and creating brand platforms that thrive across publishing, video, and live events. Their guidance comes at a critical inflection point as we accelerate growth worldwide.”

• Tcheyan helped build Puck into one of the fastest-growing digital media brands, combining premium journalism with subscription and event models, and was a key force in sports publisher The Athletic’s rise to prominence as VP of Growth.

• Cohen has worked with leading tourism boards and hospitality groups throughout the world for more than 20 years, specializing in strategy, business development, and partnerships that accelerate growth for organizations across the travel industry.

• Wurth scaled CSQ from regional magazine into a nationally recognized media and events platform, offering deep expertise in extending publishing brands into high-value advertising and experiential revenue streams.

Since new leadership took the helm 15 months ago, LOST iN has overhauled its model to center on premium guidebooks, short-form social video, influencer collaborations, and live experiences. The company recently launched LOST iN Brooklyn - the second release in its new Neighborhoods Collection and the 29th book in its franchise - while also producing campaigns for cities from Beverly Hills to Milan, spotlighting local food, music, wellness, design, and culture to drive both tourism and economic impact.

LOST iN’s reach has surged to 12+ million followers across platforms, and the company is on track to generate $1M+ in ad revenue by year-end, with nearly 70% of revenue projected from advertising and branded partnerships.

These milestones build on the company’s $4M oversubscribed seed round led by MaC Venture Capital, with investors including BDMI, Pitbull Ventures, Pocket.Watch founder Chris Williams, and Fullscreen founder George Strompolos, signaling strong confidence in LOST iN’s ability to scale as a next-generation cultural brand.

ABOUT LOST iN

LOST iN is a digital-first travel media company creating digital content, print guidebooks, and live experiences for a global community of culturally minded travelers. Since 2014, LOST iN has published award-winning travel guidebooks known for their local perspective, design-forward aesthetic, and editorial curation. Now expanding across video, audio, editorial, and social platforms, LOST iN connects audiences with the texture and rhythm of the places worth knowing, helping travelers discover the cultural beating heart of each destination. Learn more at lostin.com.

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CONTACT: For more information please contact:

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KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOCIAL MEDIA INFLUENCER CONTENT MARKETING OTHER COMMUNICATIONS TOURIST ATTRACTIONS PUBLISHING TECHNOLOGY AUDIO/VIDEO MARKETING OTHER TRAVEL COMMUNICATIONS DESTINATIONS TRAVEL VACATION SOFTWARE DIGITAL MARKETING

SOURCE: LOST iN

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PUB: 09/08/2025 12:00 PM/DISC: 09/08/2025 11:59 AM

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