MOGU Approves Strategic Allocation of Up to US$20 Million to Digital Currencies

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HANGZHOU, China--(BUSINESS WIRE)--Sep 11, 2025--

MOGU Inc. (NYSE: MOGU) (“MOGU” or the “Company”), a KOL-driven online fashion and lifestyle destination in China, today announced that its board of directors has approved a strategic allocation of up to US$20 million corporate assets to digital currencies, primarily Bitcoin, Ethereum, and Solana, including related securities and investment products on September 9, 2025. The board believes that by integrating digital assets into its core assets, the Company can diversify not only its treasury holdings but also its operational capabilities essential for next-generation AI products and services. The board of directors authorizes Chairman Chen Qi to determine the timing and amount of digital currency acquisition.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. MOGU may also make written or oral forward-looking statements in its filings with the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MOGU’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in our annual report on Form 20-F, the 6-K and other documents filed with the SEC. All information provided in this press release is as of the date of this press release, and MOGU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

About MOGU Inc.

MOGU Inc. (NYSE: MOGU) is a KOL-driven online fashion and lifestyle destination in China. MOGU provides people with a more accessible and enjoyable shopping experience for everyday fashion, particularly as they increasingly live their lives online. By connecting merchants, KOLs and users together, MOGU’s platform serves as a valuable marketing channel for merchants, a powerful incubator for KOLs, and a vibrant and dynamic community for people to discover and share the latest fashion trends with others, where users can enjoy a truly comprehensive online shopping experience.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250911625128/en/

CONTACT: For investor and media inquiries, please contact:MOGU Inc.Ms. Qi Feng

Phone: +86-571-8530-8201

E-mail:[email protected] China

Mr. Christian Arnell

Phone: +852-2117-0861

E-mail:[email protected] the United States

Ms. Linda Bergkamp

Phone: +1-480-614-3004

Email:[email protected]

KEYWORD: CHINA ASIA PACIFIC

INDUSTRY KEYWORD: TECHNOLOGY RETAIL SOCIAL MEDIA BLOGGING ONLINE RETAIL PROFESSIONAL SERVICES OTHER COMMUNICATIONS MARKETING INFLUENCER COMMUNICATIONS INTERNET CRYPTOCURRENCY CONTENT MARKETING FASHION

SOURCE: MOGU Inc.

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PUB: 09/11/2025 06:30 AM/DISC: 09/11/2025 06:31 AM

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