Madison Reed Hair Color Makes International Debut with Ulta Beauty Launch in Mexico

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SAN FRANCISCO--(BUSINESS WIRE)--Sep 10, 2025--

Madison Reed, the prestige beauty brand revolutionizing the hair color industry in the U.S., today announced its global expansion with the launch of its salon-quality hair color in Ulta Beauty's inaugural international location in Mexico City, Mexico.

Madison Reed will offer a curated selection of its award-winning hair color kits including its Radiant Hair Color Kit for 100% gray coverage; Root Perfection Root Touch Up Kit for quick essential maintenance; and ColorWonder Demi-Permanent Hair Color for going bold or blending grays.

“I founded Madison Reed because I believed women deserved better,” shared Madison Reed Founder and CEO Amy Errett. “Ulta Beauty has been a trailblazer in the U.S. retail hair care experience and we are thrilled to be a part of this expansion bringing the confidence of salon-quality hair color at home to the Mexican marketplace,” she added.

The launch is the latest chapter in the brand’s partnership with Ulta Beauty. Madison Reed will also be available in Ulta Beauty’s upcoming openings slated for Leon, Guadalajara, Monterrey, and Tijuana as well as online. Madison Reed first launched in select Ulta Beauty locations and on ulta.com in 2017, and expanded across the company’s national footprint in 2019.

The international entry represents a significant milestone in Madison Reed's growth, which has seen expansion to over 3,800 retail stores across the U.S., driven by its strong presence at Ulta Beauty, and select Walmart, Target, and Sally Beauty locations, Madison Reed’s 97 owned-and-operated Hair Color Bars in the U.S., and its thriving DTC business as well as Amazon. Madison Reed's omni-channel strategy has enabled the brand to maximize accessibility of their prestige hair color to meet their guests wherever they are.

Madison Reed formulas never use harsh ingredients like ammonia, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide, and PPD, and are enriched with conditioning and strengthening ingredients like argan oil and ginseng root extract. All of the company’s products are Leaping Bunny certified, regarded as the international gold standard of cruelty-free beauty.

About Madison Reed

Founded in 2013, Madison Reed is a prestige beauty brand that has revolutionized the hair color industry. Madison Reed offers 85+ shades of high-quality hair color, Smart 8-Free formulas made in Italy, technology, personalized service, and the freedom to get high quality results whether they color their hair at home or by a professional colorist in one of Madison Reed's 95+ Hair Color Bars across the country. Products can be found online at www.Madison-Reed.com, Madison Reed Hair Color Bars nationwide, Ulta Beauty, Amazon and select Sally Beauty, Target and Walmart stores. Stay up-to-date by following us on Instagram and TikTok.

About Ulta Beauty

Ulta Beauty is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skin care, hair care, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to approximately 1,500 stores across the U.S. and redefined beauty retail by bringing together All Things Beauty. All in One Place®. With an expansive product assortment, professional salon services and its beloved Ulta Beauty Rewards loyalty program, the company delivers seamless, personalized experiences across stores, Ulta.com and the Ulta Beauty App – where the possibilities are truly beautiful. Ulta Beauty is also expanding its presence internationally through a joint venture in Mexico, a franchise in the Middle East, and its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland. For more information, visit www.ulta.com.

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KEYWORD: LATIN AMERICA NORTH AMERICA UNITED STATES MEXICO CENTRAL AMERICA CALIFORNIA

INDUSTRY KEYWORD: COSMETICS RETAIL SPECIALTY FASHION

SOURCE: Madison Reed

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PUB: 09/10/2025 11:01 AM/DISC: 09/10/2025 11:01 AM

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