Macrosoft, Inc. Unveils New Brand Identity – Innovatix Technology Partners

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BEDMINSTER, N.J.--(BUSINESS WIRE)--Aug 20, 2025--

Innovatix Technology Partners, formerly known as Macrosoft, Inc., is proud to announce the official launch of its rebrand. The company, a leader in enterprise solutions and digital transformation, is evolving to better reflect its commitment to cutting-edge technologies, innovation, and long-term partnerships with clients across industries.

The new brand identity, Innovatix Technology Partners, is a direct response to the company’s evolution from a traditional software provider to a trusted partner in digital evolution, specializing in cutting-edge, integrated solutions in cloud, AI, automation, CCM, and legacy system modernization. This pivotal moment is not just a change of name but a declaration of our commitment in the company’s journey as it sets its sights on shaping the future of technology for businesses worldwide.

A New Identity for a New Era

The rebrand is more than just a new logo or name; it represents the company’s bold vision to lead the next wave of digital transformation. With a clear focus on emerging technologies and delivering measurable business results, Innovatix Technology Partners is poised to offer clients unmatched expertise in AI, cloud-native systems, automation, and digital innovation.

“The transition to Innovatix Technology Partners symbolizes our transformation into an innovative, agile, and forward-thinking organization," said G. N. Shah, Chief Executive Officer.“This change reflects our commitment to staying ahead of the curve and embracing innovation at every turn. With agility as our foundation, we’re ready to deliver greater value, stronger partnerships, and measurable growth for our clients."

What This Means for Clients and Partners

As Innovatix Technology Partners, the company will continue to deliver high-quality solutions that help businesses modernize their IT infrastructure, drive digital transformation, and enhance operational efficiency. The shift to Innovatix will also bring an expanded suite of services that address the needs of businesses looking to embrace AI, automate processes, and optimize their digital ecosystems.

This rebrand also emphasizes its dedication to strengthening long-term partnerships with clients and business partners. By offering a deeper, more collaborative approach to problem solving, Innovatix is set to empower its clients with the tools and technologies they need to thrive in today’s fast-paced digital environment.

“The transition to Innovatix Technology Partners is a pivotal moment that empowers our team to better serve our clients and the marketplace. This new brand identity gives us a powerful, clear voice in a competitive industry, which will not only strengthen our existing relationships but also open exciting new doors for growth and innovation.” — Allen Shapiro, Vice President – Brand Growth and Engagement.

A Look Ahead: Innovatix’s Continued Commitment to Innovation

With the refreshed brand, the company is embarking on an exciting new chapter. The rebrand supports its long-term strategy to become the go-to partner for digital transformation, backed by a comprehensive portfolio of cloud-native solutions, cutting-edge AI technologies, and industry-leading expertise.

In the coming months, Innovatix Technology Partners will be unveiling new products and services designed to further elevate their client offerings and meet the growing demand for next-generation solutions that drive business success.

About Innovatix Technology Partners

Innovatix Technology Partners, formerly known as Macrosoft, Inc., is a global leader in providing digital transformation services. With a focus on driving innovation, automating, and modernizing IT systems, Innovatix helps businesses across industries improve their operations and achieve sustainable growth. Innovatix is committed to empowering its clients to stay ahead in the digital age with innovative solutions that deliver measurable results.

For more information about Innovatix Technology Partners and its new brand, please visit https://www.innovatixinc.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250820184919/en/

CONTACT: Allen Shapiro

Vice President – Brand Growth and Engagement

Innovatix Technology Partners, a Macrosoft, Inc. Company

973-889-0500

[email protected] 

https://www.innovatixinc.com

KEYWORD: UNITED STATES NORTH AMERICA NEW JERSEY

INDUSTRY KEYWORD: CONSULTING DATA MANAGEMENT TECHNOLOGY PROFESSIONAL SERVICES BUSINESS SECURITY APPS/APPLICATIONS DATA ANALYTICS SOFTWARE ARTIFICIAL INTELLIGENCE NETWORKS

SOURCE: Innovatix Technology Partners

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PUB: 08/20/2025 10:10 AM/DISC: 08/20/2025 10:09 AM

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