Jung Kook of BTS Fronts New Calvin Klein Campaign in Latest Denim Styles

Audio By Carbonatix

NEW YORK--(BUSINESS WIRE)--Oct 28, 2025--

Calvin Klein Inc., which is part of PVH Corp. [NYSE:PVH], today launches its latest denim campaign starring global brand ambassador Jung Kook of 21st century icons BTS, reigniting his partnership with the brand in bold, statement styles.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251028446251/en/

Jung Kook for Calvin Klein. Directed and photographed by Mert Atlas.

Rooted in movement and performance, the campaign – shot by renowned photographer Mert Alas – showcases Jung Kook’s commanding stage presence and channels the energy that made him a global icon. Crafted to celebrate the renewed intensity of his partnership with the brand, the campaign shows Jung Kook through a new lens that captures his star power.

Set against a moody New York City backdrop and soundtracked by The Chemical Brothers’ “Block Rockin’ Beats,” the video follows Jung Kook as he takes on the city with confidence. Anchored in signature Calvin Klein denim and seasonal staples, including sleek full-denim looks and a shearling-trimmed leather jacket, the campaign captures urban cool with a sophisticated edge – attributes that both Jung Kook and Calvin Klein embody.

“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim. The energy on Calvin Klein sets is always incredible, and this shoot was no exception – I am excited to see the campaign out in the world,” said Jung Kook.

Calvin Klein’s latest denim offering channels effortless cool with a ‘90s edge. The CK Emblem print reinterprets the brand’s signature monogram into an allover print pattern that brings a graphic energy to jeans and trucker jackets. The Darted Carpenter Jean features a utility-inspired silhouette with contrast stitching, creating a bold double-denim look when paired with the matching Darted Workwear Jacket. A standout style for the season, the Barrel Jean is low waisted with a loose fit and tapered leg that can be styled with the 90s Trucker Jacket and Matchbox Tee for a casual yet cohesive look. The iconic 90s Straight Jean is refreshed with elevated washes, including new vintage and dark rinses, designed for versatile styling.

The campaign launches today, October 28, with campaign content rolling out on @calvinklein social channels throughout the week. Calvin Klein’s newest denim styles are now available on calvinklein.com.

Campaign Assets:HERE

Campaign Credits: Directed and photographed by Mert Atlas

Editorial credits: Calvin Klein

Social:@calvinklein

About Calvin Klein:

Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands – CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance – are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.

Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

About PVH Corp.:

PVH is one of the world’s largest fashion companies, driven by its two iconic brands, Calvin Klein and TOMMY HILFIGER. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit https://www.pvh.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251028446251/en/

CONTACT: Calvin Klein, Inc.

Calvin Klein Communications //[email protected]

Erin Leary, Sr. Director, Corporate Communications //[email protected]

Nick Courtois, Sr. Manager, Corporate Communications //[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: FASHION MARKETING ENTERTAINMENT RETAIL COMMUNICATIONS CELEBRITY MUSIC

SOURCE: PVH Corp.

Copyright Business Wire 2025.

PUB: 10/28/2025 08:45 AM/DISC: 10/28/2025 08:45 AM

http://www.businesswire.com/news/home/20251028446251/en