It’s the Season for Savings: Amazon’s Black Friday Week and Cyber Monday Deal Events Offer Deep Discounts on Customer-Favorite Brands from November 20 through December 1

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SEATTLE--(BUSINESS WIRE)--Nov 10, 2025--

Amazon (NASDAQ: AMZN) today announced its Black Friday Week and Cyber Monday deal events, kicking off November 20 at 12:01 a.m. PST, running through December 1. The savings events will feature millions of deals across popular categories including home, electronics, beauty, and apparel from brands like BISSELL, Beats, medicube, and Nike. Customers can save on great deals such as up to 55% off select home products from Shark, 50% off select games from Nintendo, and 50% off select apparel from NAADAM, plus some of our lowest prices of the year so far from brands like Kiehl’s, LEGO, PlayStation, and Bose. Shoppers can also browse top gifts of the season in the Holiday Shop including Amazon-exclusive products like the Charlotte Tilbury holiday bundle and toys from Fisher-Price and Hot Wheels; explore top toys from this year’s Holiday Kids Gift Book like LEGO Star Wars and LEGO Creator sets; and discover new daily deal drops throughout the events with Today’s Big Deals—featuring deep discounts, while supplies last. Each day, customers can discover exciting new deals across themes like 4+ star gifts featuring 55% off Keurig K-Express Coffee Maker, Toys for all featuring 50% off select Squishmallows, and Premium gifts featuring 40% off NordicTrack Commercial Studio Cycle.

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Black Friday Week starts Nov 20.

"Amazon is your home for holiday shopping savings. We're providing customers with incredible Black Friday Week and Cyber Monday deals across a vast selection of products, with deep discounts across more than 35 categories and some of our lowest prices of the year so far on top brands," said Doug Herrington, CEO of Worldwide Amazon Stores. "We aim to meet or beat other retailers' prices every day so customers don't have to spend time comparing prices. And with record-breaking delivery speeds —including Same-Day Delivery in over 9,000 U.S. cities and towns—customers can get everything they want and need for the holiday season fast regardless of whether they live in a big city or a rural community."

Holiday Essentials at Unbeatable Prices

Customers can prepare their homes for the holidays with incredible savings on seasonal essentials across decorating, entertaining, and dining. Shoppers will find up to 40% off holiday decor from brands like Lenox and Yankee Candle. Gift-giving preparations are made affordable with wrapping essentials starting at $3, including festive paper, gift bags, ribbons, bows, and tape; and hosting gifts starting at $10 such as seasonal candles, decorative serving pieces, and artisanal kitchen accessories. For their holiday feast, customers can shop Amazon's exclusive "Feed 5 for $25" Thanksgiving meal offer—featuring Butterball turkey, homestyle sides, and a classic pre-made pie—making entertaining both festive and accessible this season.

The Ultimate Holiday Shop: Curated Gifts for Every List

The Amazon Holiday Shop is the ultimate gift-finding destination, featuring thoughtfully curated collections that make discovering the perfect present effortless. This season, customers can explore Top 100 lists and gift guides organized by recipient, price point, and interest—from stocking stuffers to premium picks for the hardest-to-shop-for people on their lists. Customers can also browse the annual Toys We Love list and Holiday Kids Gift Book featuring this season's most exciting toys, games, and entertainment, with deals throughout the shopping experience.

Shop While You Watch: Exclusive Black Friday Sports Coverage and Shopping

Prime Video is set to broadcast an unprecedented 15 hours of exclusive live sports action on Black Friday, with no subscription or Prime membership required. Coverage begins at 6:00 a.m. PST with the anticipated return of the PGA TOUR’s “The Skins Game” golf event, followed by the third annual Black Friday Football game featuring the Super Bowl Champion Philadelphia Eagles hosting the Chicago Bears. The day concludes with an NBA on Prime doubleheader that includes the Milwaukee Bucks vs. New York Knicks, leading into the Dallas Mavericks vs. Los Angeles Lakers. Fans can watch and shop simultaneously with the enhanced "Shop the Game" experience—simply press "up" on your remote or open the Amazon Shopping app and search “shop the game” to find great deals featured in the broadcasts. Sports enthusiasts can shop game-day essentials including custom NFL and NBA apparel designed by Amazon Creators including Brittany Mahomes, Normani, Winnie Harlow, and Jordyn Woods, along with official merchandise from premium brands.

Preview Top Deals

Black Friday Week and Cyber Monday deal events bring Amazon’s holiday savings from November 20 through December 1, with incredible deals across categories at amazon.com/blackfriday and amazon.com/cybermonday.

• Amazon Devices: Save up to 50% on select Amazon devices, including new releases like Echo Dot Max, Fire TV Stick 4K Select, Fire TV 50" 4-Series, Blink Mini 2K+, and Blink Outdoor 2K+. Customers can also save on favorites such as Echo Show 11, Fire HD 8 and Fire HD 10 tablets, Kindle Paperwhite, Kindle Scribe Essentials Bundle, and Ring Indoor Cam.
• Seasonal: Save up to 50% on artificial Christmas Trees from National Tree Company and Fraser Hill Farm. Customers can also find up to 40% on ornaments from Lenox, and up to 20% on holiday gift wrap, bags, and bows from Hallmark.
• Grocery: Save on complete holiday meals including Butterball turkey at $0.69 per pound, pre-made sides like homestyle stuffing, mashed potatoes, and traditional fixings from select brands—all online for Same-Day Delivery where available and at Amazon Fresh stores. Customers can also enjoy great prices on a wide selection of fresh grocery ingredients like carrots, green beans and gold potatoes, plus wine enthusiasts can save 20% when purchasing 6 or more bottles through Amazon Fresh (valid through 11/30). Visit amazon.com/grocery for our full selection of grocery items available in your area.
• Electronics: Save up to 50% on select electronics from JBL and Canon, and up to 45% on select Bose audio and PC hardware from ACER and ASUS. Customers can also enjoy up to 40% on select home entertainment from LG, TCL, and Hisense, and up to 35% on select Samsung and Google products.
• Home: Save up to 55% on select home products from Shark and up to 40% on select floorcare from BISSELL and iRobot. Customers can also find up to 35% on select floorcare from Dyson and select furniture from Signature Design by Ashley, and up to 25% on select luggage from Away and select fitness equipment from NordicTrack.
• Kitchen: Save up to 50% on select kitchen appliances from Ninja and up to 40% on select kitchen essentials from Bentgo, Vitamix, Staub, and Nespresso, including deals on Nespresso Original Line Capsules. Customers can also enjoy up to 35% on select espresso and coffee machines from Keurig and De'Longhi, and up to 25% on premium kitchen brands like Breville and Our Place.
• Beauty: Save up to 50% on select premium beauty products from Lancôme and luxury fragrances from Armani Beauty and Maison Margiela. Customers can also discover up to 30% on skincare and bodycare essentials from Kiehl's, ELEMIS, Sol de Janeiro, and medicube, makeup favorites from NYX PROFESSIONAL MAKEUP, Milk Makeup, and Tarte; plus select beauty tools from Drybar and Shark.
• Fashion: Save up to 50% on select fashion from NAADAM, GAP, Levi's, Cinq A Sept, and Derek Lam 10 Crosby. Customers can also enjoy up to 40% on apparel from Theory, AllSaints, New Balance, Carhartt, and ASTR the Label, plus up to 25% on select styles from Shopbop featuring brands like LE BOP, PAIGE, and FRAME.
• Toys: Save up to 40% on select toys from MAGNA-TILES, Melissa & Doug, Little Tykes, Play-Doh, and NERF. Customers can also enjoy up to 30% off select classic toys from Hasbro Gaming, Fisher-Price, and American Girl, plus character favorites featuring Disney, WICKED, Barbie, Star Wars, Marvel, and Harry Potter.
• Books: Save up to 80% on Kindle books and up to 65% on print books, including Editor favorites from Amazon’s Best Books of the Year lists of the past 25 years like A Little Life by Hanya Yanagihara, The Silent Patient by Alex Michaelides, and The Devil in the White City by Erik Larson. Customers can also enjoy 3 months of Kindle Unlimited for just $0.99, unlocking millions of titles across every genre. Terms and conditions apply. See here for details.

Shop Now: Amazon Haul Celebrates First Year

Amazon is celebrating the growth and global expansion of Amazon Haul with an exclusive two-day global sale event running November 10-11, featuring an incredible selection of deals for as low as $0.11—marking one of our biggest savings opportunities before Black Friday Week begins. Amazon Haul makes it easier than ever to discover sought-after products at ultra-low prices, all $20 or less, across a wide range of categories including fashion, home, lifestyle, electronics, and other products. Customers can find Amazon Haul in the Amazon Shopping app by searching “Haul” in the search bar, navigating to Amazon Haul from the main menu icon, or by going to amazon.com/haul.

Small Business Spotlight: Supporting Independent Sellers

This holiday season, Amazon is making it easier than ever to shop small through the Small Business Holiday Shop at amazon.com/smallbusinessgifts. The shop features unique products from small businesses across a wide range of categories. Shoppers can look for the Small Business Badge and browse holiday gift guides to find one-of-a-kind gifts and can't-miss deals including: up to 50% off skincare from TruSkin and select toddler balance bikes from KRIDDO; 35% off Solawave Red Light Therapy Wand; up to 30% off Non-Alcoholic Le SpritzVariety 16-Pack from Ghia, Raycon Everyday Earbuds Classic, pet shampoo from Honest Paws, and select products from Blissy; and up to 20% off Phlur. The joy of giving is even greater when your purchase supports an entrepreneur's dream.

Smart Shopping: Using Rufus this Holiday Season

Experience the magic of having your own personal shopper this holiday season with Rufus, Amazon's AI assistant for shopping, that can find the perfect gift for every special someone on your list while you enjoy a lower-stress holiday:

• Save time with highly personalized deal recommendations: During deal events like Black Friday Week and Cyber Monday, customers can simply ask Rufus "What are the best deals for me?" or "Are any items on my wish list on sale?" and Rufus will quickly identify personalized savings opportunities based on their shopping history and wish lists.
• Maximize savings with automated purchases: Customers can ask Rufus to "Buy these headphones when they're 30% off," and the assistant will monitor prices every 30 minutes, automatically completing purchases when items hit target prices—ensuring shoppers never miss limited-time holiday discounts while focusing on what matters most during the busy season.
• Find similar products with image uploads: Shoppers can upload images to Rufus to find visually similar products or ask Rufus to find "dresses with this silhouette but under $100," immediately narrowing down holiday gift options that fit both style preferences and budget constraints.
• Convert handwritten lists to digital carts: The handwritten list feature in Rufus allows customers to convert traditional shopping lists into digital carts with a single photo.
• Simplify complex shopping decisions: Rufus can provide comprehensive research to help customers who are not sure where to start shopping for a loved one. Shoppers can ask "What does someone need to create a home photography studio?" and Rufus will deliver digestible research and budget-conscious recommendations.

And for customers who are stuck and simply can’t make a decision, Amazon’s newest shopping innovation Help Me Decide analyzes browsing activity, searches, shopping history, and preferences to recommend the right product, helping shoppers confidently complete their holiday shopping and leaving them more time to enjoy the festivities.

From Wishlist to Doorstep: Fast, Free Delivery Through the Holidays

Amazon now offers Same-Day Delivery across millions of items in more than 9,000 U.S. cities and towns with Prime members having access to more than 300 million items with free Prime shipping, with tens of millions available for Same-Day or One-Day Delivery. Before the end of the year, Amazon will bring Same-Day and Next-Day Delivery to thousands of smaller cities, towns, and rural communities across the U.S. The vast selection, including grocery and household essentials, across health, beauty, baby, and pet food, is available for delivery or pickup within hours—ensuring customers have everything they want and need to prepare for the holidays. With these convenient delivery options, customers can shop with confidence knowing their holiday purchases will arrive on time.

About Prime

Prime is savings, convenience, entertainment, and shopping innovation all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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CONTACT: Amazon.com, Inc.

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KEYWORD: WASHINGTON UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SUPERMARKET SPECIALTY FOOD/BEVERAGE FASHION COSMETICS RETAIL CONSUMER ELECTRONICS TECHNOLOGY TV AND RADIO TOYS PROFESSIONAL SERVICES APPS/APPLICATIONS ELECTRONIC GAMES SMALL BUSINESS ENTERTAINMENT BOOKS HOME GOODS ELECTRONIC COMMERCE DELIVERY SERVICES GOLF FOOTBALL ONLINE RETAIL CHILDREN DISCOUNT/VARIETY WOMEN LIFESTYLE PETS MEN HISPANIC BASKETBALL FAMILY SPORTS WINE & SPIRITS CONSUMER

SOURCE: Amazon.com, Inc.

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PUB: 11/10/2025 01:00 AM/DISC: 11/10/2025 01:00 AM

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