First American Data & Analytics Launches Procision™ Rental Automated Valuation Model

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SANTA ANA, Calif.--(BUSINESS WIRE)--Aug 19, 2025--

First American Data & Analytics, a leading national provider of property-centric information, risk management and valuation solutions, and a division of First American Financial Corporation (NYSE: FAF), today announced the launch of its Procision™ Rental AVM, a new automated valuation model (AVM) with nationwide coverage that delivers highly accurate estimates of the monthly rents long-term residential properties may generate. First American’s Procision Rental AVM provides rental valuations that are updated daily on approximately 100 million residential properties nationwide, including single-family homes, condominiums and properties in planned unit developments.

Unlike existing rental AVMs, the Procision Rental AVM leverages First American’s industry-leading property database and advanced modeling techniques, providing investors and real estate professionals with a powerful tool to help refine their property acquisition strategies and adjust or set rents.

“Investors and real estate professionals are looking for more precise and more predictive rental intelligence as rental market activity increases,” said Jon Wierks, vice president of data management at First American Data & Analytics. “Our new Procision Rental AVM delivers rental valuations at the speed, scale and accuracy needed to inform more confident data-driven decisions on rents and to determine the potential returns on rental properties.”

Users can access the Procision Rental AVM through DataTree ® and via API, or purchase data in bulk, with outputs that include a monthly rent estimate, high/low value range and a confidence score—all optimized for seamless integration and decision support. Built for traditional rental use cases, the Procision Rental AVM is not appropriate for short-term or vacation rental properties.

About First American Data & Analytics

First American Data & Analytics, a division of First American Financial Corporation, is a national provider of property-centric information, risk management and valuation solutions. First American maintains and curates the industry’s largest property and ownership dataset that includes more than 8.6 billion document images. Its major platforms and products include: DataTree ®, FraudGuard ®, RegsData ®, First American TaxSource™ and ACI ®. Find out more about how First American Data & Analytics powers the real estate, mortgage and title settlement services industries with advanced decisioning solutions at www.FirstAmDNA.com.

About First American

First American Financial Corporation (NYSE:FAF) is a premier provider of title, settlement and risk solutions for real estate transactions. With its combination of financial strength and stability built over more than 135 years, innovative proprietary technologies, and unmatched data assets, the company is leading the digital transformation of its industry. First American also provides data products to the title industry and other third parties; valuation products and services; mortgage subservicing; home warranty products; banking, trust and wealth management services; and other related products and services. With total revenue of $6.1 billion in 2024, the company offers its products and services directly and through its agents throughout the United States and abroad. In 2025, First American was named one of the 100 Best Companies to Work For by Great Place to Work ® and Fortune Magazine for the tenth consecutive year. The company was named one of the 100 Best Workplaces for Innovators by Fast Company for the second consecutive year in 2024. More information about the company can be found at www.firstam.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250819051558/en/

CONTACT: Media Contact:

Marcus Ginnaty

Corporate Communications

First American Financial Corporation

(714) 250-3298Investor Contact:

Craig Barberio

Investor Relations

First American Financial Corporation

(714) 250-5214

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: OTHER CONSTRUCTION & PROPERTY RESIDENTIAL BUILDING & REAL ESTATE COMMERCIAL BUILDING & REAL ESTATE CONSTRUCTION & PROPERTY BUILDING SYSTEMS URBAN PLANNING REIT

SOURCE: First American Data & Analytics

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PUB: 08/19/2025 09:00 AM/DISC: 08/19/2025 09:03 AM

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