Alterra Mountain Company Invests Over $400 Million in Capital, Services, and Programs in Continued Commitment to the Guest, Employee, and Community Experience

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DENVER--(BUSINESS WIRE)--Sep 9, 2025--

Today, Alterra Mountain Company, the world’s premier mountain operating company, announces its continued commitment to the guest, employee, and community experience with a capital investment program of over $400 million. The investments are focused on the evolution of Deer Valley Resort in Utah, on-mountain enhancements across the portfolio, and employee benefits.

“The comprehensive investments we are putting into our destinations, including the exceptional Deer Valley East expansion, are a testament to our longstanding commitment to providing our guests and employees with industry-leading mountain experiences,” said Jared Smith, President & CEO, Alterra Mountain Company. “We remain focused on making transformative improvements that will suit the needs of our guests and employees and allow us to deliver a premium experience for all.”

Deer Valley East Village & Terrain Expansion

Coming off of Steamboat’s transformative Full Steam Ahead project in Colorado, Alterra has begun its next transformational project at Utah’s Deer Valley Resort, already one of the world’s premier ski destinations. Last season, the first stage of Deer Valley's “Expanded Excellence” extraordinary terrain expansion came to life at the new Deer Valley East Village with 20 new runs and three new chairlifts, including the Keetley Express, Deer Valley’s first 6-person bubble chairlift, offering guests direct access to Deer Valley’s existing footprint.

For the 25/26 ski season, Deer Valley is on track to deliver one of the largest ski resort expansions in history, effectively doubling the available terrain and redefining the mountain experience. This winter, Deer Valley guests will enjoy the results of a multi-hundred-million-dollar investment, including the debut of the East Village Express, a 10-passenger gondola linking the new Deer Valley East Village to Park Peak, six additional new chairlifts, and nearly 80 new ski runs. These additions bring the destination’s total to 10 new lifts and nearly 100 new runs since December 2024, marking another defining milestone in Deer Valley’s transformation.

In addition to the on-mountain investments, last season saw the debut of the Deer Valley East Village with day-skier amenities, including a rental shop, complimentary ski storage, and ticketing, plus the opening of the Grand Hyatt Deer Valley with over 400 accommodations, multiple restaurants, and convenient lift access, all with incredible views.

When all phases of expansion are complete, Deer Valley will add 3,700 acres of skiable terrain, more than doubling the size of the resort and making Deer Valley one of the largest ski resorts in North America, while still delivering the special and personal attention to guests that Deer Valley is known for.

Elevated Guest Amenities – Lodges, Lifts, and Snowmaking

In addition to Deer Valley, Alterra has committed significant capital investment toward the transformation of skier services and lodging across Alterra destinations, improving the experience for the 25/26 season. Of particular note:

• Shavers Center, a new skier services facility at the base of Snowshoe in West Virginia, will be an updated, modern version of the original Shavers Center that served the mountain for nearly 50 years. The new spacious and open 18,000 sq ft space will include ski school, 220 dining seats, and event space, plus a large exterior deck with firepits and additional outdoor seating, offering a comfortable, warm atmosphere for guests to gather, rest, and dine.
• For the 25/26 season, guests can enjoy new premium lounges at Stratton in Vermont, Palisades Tahoe in California, and Steamboat in Colorado that will feature elevated food and beverage experiences in an intimate atmosphere that creates the opportunity to build community with other passionate skiers and riders.
• Heli-skiers and riders will see lodging upgrades in British Columbia at Mike Wiegele Helicopter Skiing, with several cabins receiving upgraded interior kitchens and bathrooms, as well as new finishes and furniture throughout the lodge.
• The Westin Monache at the Village at Mammoth in California will welcome skiers and riders this spring with a lobby refresh, featuring new finishes, furniture, a fireplace, an updated restaurant and bar, and a convenient new coffee shop and marketplace.
• The beloved Rainier Express at Crystal Mountain in Washington, known locally as REX, will see an upgrade to a detachable quad, effectively increasing capacity of up to 50% from the current lift, moving more passengers up the mountain per hour. Replacing a nearly 40-year-old lift, the new lift will reliably serve almost 60% of Crystal’s inbound terrain. The replacement of the Rainier Express builds upon last year’s opening of the Crystal Mountain Commons, the resort’s beautiful new base lodge, as well as numerous ongoing upgrades to Crystal’s infrastructure.
• In an effort to continue to maximize lift efficiency and capacity, nearly three million dollars were spent on modernizing lifts at a number of destinations, including the American Express Lift at Stratton, the Summit Lift at Sugarbush in Vermont, plus upgrades on the Chinook and Green Valley lifts at Crystal Mountain and Morningside at Steamboat.
• Last season, Winter Park Resort in Colorado began a major, two-year effort to completely rebuild its snowmaking infrastructure from the ground up. This investment has already improved snowmaking efficiency and cut energy consumption almost in half in its first year and will help ensure both earlier season openings and more early-season terrain going forward.

Employee Benefits

Alterra continues to invest in its employees to help build career-focused opportunities for a wide range of skills, cementing the company’s commitment to skilled professionals and technical trade employees by investing in wages, equipment, and training. These programs are intentionally crafted to drive meaningful growth, elevate performance, and build strong, authentic connections across the enterprise.

• Career Seasonal Professionals (CSP ) – Over the last year, Alterra has invested in wages, training, and benefits for key positions across resorts, impacting over 2,000 employees. Career development highlights include Alterra’s co-development of lift mechanic training with Colorado Mountain College and further expanding the Responder Alliance training and support program for Ski Patrollers.
• Seasonal Minimum Essential Coverage (MEC) – Alterra rolled out its first-ever health care program for seasonal employees in the U.S., offering over 14,000 employees affordable medical coverage they had not previously had access to.
• Rolled out Peak Leadership Programming to develop Alterra’s high-performing talent through a comprehensive suite of leadership development experiences. Peak Programming focuses on critical leadership capabilities such as emotional intelligence, strategic thinking, communication, and problem-solving.

Employee Housing

Understanding the critical importance of the employee experience as well as its direct connection to the guest experience, Alterra remains deeply committed to supporting its employees, including access to quality, affordable workforce housing. For the coming year, Alterra has committed to continuing its investment in workforce housing. These investments will include critical housing renovations impacting over 300 employees, adding over 200 new beds through acquisitions and master leases, and facilitating ground-up development at Deer Valley, Palisades Tahoe, Mammoth Mountain, Stratton, and Crystal Mountain. In the past year, Alterra invested in renovations that helped improve the lives of over 800 employees across six communities.

About Alterra Mountain Company

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat, Winter Park Resort and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.

About Ikon Pass

The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Sierra-at-Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Snow Valley in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Alyeska Resort in Alaska, Stratton, Sugarbush Resort, and Killington in Vermont; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant and Le Massif de Charlevoix in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Camelback Resort and Blue Mountain Resort, Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France, Dolomiti Superski and Valle d’Aosta in Italy, Grandvalira Resorts in Andorra, Kitzbühel and Ischgl in Austria, Zermatt and St. Moritz in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United and Arai Mountain Resort in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.

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CONTACT: Amelie Bruzat

The Ashima Group

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CANADA CALIFORNIA WEST VIRGINIA WASHINGTON VERMONT UTAH COLORADO

INDUSTRY KEYWORD: SPORTS GENERAL SPORTS LODGING DESTINATIONS VACATION TRAVEL WOMEN MEN TOURIST ATTRACTIONS CONSUMER SKIING/SNOWBOARDING

SOURCE: Alterra Mountain Company

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PUB: 09/09/2025 11:30 AM/DISC: 09/09/2025 11:29 AM

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